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Russia: Variety discounter Fix Price opens its 6000th store in Russia

Fix Price has opened its 6000th store in Berdsk, Novosibirsk region, with a sales floor of 293 sqm. and with assortment about 2000 product names in 20 categories.

As with all new Fix Price stores, self-service checkouts are installed in addition to standard checkouts. «The potential market volume of low fixed price stores in the key countries where Fix Price operates is estimated at 18.6 thousand points, so we have room to grow. We are actively increasing the brand's presence both in large cities and in small settlements, including towns and villages," said Vladimir Pogonin, Director of the Store Management Department at Fix Price.

In just five months of 2023, the chain opened 279 new stores in Russia, not counting franchisee stores. Also this year, the Fix Price brand expanded its presence in the CIS countries by opening its first stores in Mongolia and Armenia. In 2022, the company's revenue amounted to 277.6 billion rubles, EBITDA - 54.2 billion rubles, net profit - 21.4 billion rubles (in accordance with IFRS).


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