UK: Aldi introduces fully recyclable packaging for its Private Label Brand Cereals
Discount Retail Chain Aldi UK (privately owned) has announced plans to introduce 100% recyclable packaging for its private label cereals by the end of this year. The move will see the retailer replace the plastic inner bags containing cereals with a recyclable alternative. Plastics and packaging director at Aldi, Chris McKenry, said, “Making such a popular product range fully recyclable will have a huge positive impact.
“Our focus is to offer quality at the lowest price on the market, and we believe that means more than simply offering great products, we have to provide customers with environmentally-sustainable options they can afford too.”
The initiative will help the retailer to remove 650 tonnes of non-recyclable plastic from its operations annually. Aldi UK seeks to switch to recyclable, compostable, or re-usable packaging for own-brand products by the end of 2022. In July, Aldi pledged to remove two billion single-use plastic items from its operations by the end of 2025. It recently introduced several plastic saving initiatives, including the removal of single-use bags for loose fruit and vegetables across its UK stores by the end of the year.
See here for more: https://www.esmmagazine.com/packaging-design/aldi-uk-to-introduce-fully-recyclable-packaging-for-own-brand-cereals-115163?utm_source=ESM