The latest market share data from Kantar for the UK market shows that Aldi and Lidl continue to outperform the competition, with Lidl reporting a 25.1% increase in sales in the 12 weeks to 16 April, and Aldi seeing sales rise 25.0%.
Aldi currently holds 10.1% market share in the UK (up from 8.8% at this stage last year), while Lidl sits on 7.6% share (up from 6.6% a year ago).
Shopping Around
“Consumers are continuing to shop around, visiting at least three major retailers every month on average," commented the Head of Retail and Consumer insight at Kantar.
"The discounters have been big beneficiaries of this, with Aldi going past a 10% market share for the first time this month. That’s up from 5% eight years ago in 2015, so we can see just how competitive the market can be.
"Retailers are really battling it out to show value to shoppers, but if consumers feel their offer isn’t quite right then they’ll go elsewhere.”
Tesco continues to lead the UK market with a 27.0% market share (and a sales increase of 8.0% year-on-year), with Sainsbury on 14.9% (8.7% increase in sales) and Asda on 14.0% (8.8% increase in sales).
"Grocery price inflation stood at 17.3% in the four weeks to 16 April, while Private Label continues to be a go-to for British shoppers looking to save money. Own-label lines growing at 13.5%, compared to 4.4% growth for branded lines", Kantar said.
Source: ESM, Kantar
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