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UK: Lidl is the fastest growing bricks and mortar retailer for a second year running

Discount Retail Chain Lidl UK (owned by German Schwarz Group) reassures shoppers that it would continue with their promise to where they can get the "lowest grocery prices on the market."

Lidl claims to be the fastest growing bricks and mortal retailer after a rise in sales during the busy festive period. We use your sign-up to provide content in ways you've consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. Popular discounter Lidl has claimed to be the fastest growing bricks and mortar retailer for a second consecutive year following a rise in Christmas sales. The discounter reported increased footfalls and a 2.6% increase in sales in the weeks building up to the big day during the festive period. It comes after high-street retailer M&S also reported a strong growth in Christmas sales that was boosted due to their food and clothing departments. Like their rival Aldi, the discounter reported that the increase in sales most likely came from shoppers switching supermarkets as they tightened their budgets during December.

The supermarket reported that it seen a £21 million (US$ 29 million) increase from shoppers making the switch with sales up 21% from the previous two years. According to Lidl, their end of year sales were boosted by their bold Christmas jumper which was featured in their futuristic festive advert. With approximately one jumper sold every second on its first day of sale, the festive knit was the best-selling product of Lidl's popular middle aisle during the whole of December.

Lidl's Christmas jumper was one of the many reasons they seen a surge in sales

Christmas sales were also boosted by Christmas merchandise and gifts, as the company reports that eight million Christmas cards and a million rolls of wrapping paper were purchased by customers.

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