Discount Retail Chain Lidl (owned by German Schwarz Gruppe) has opened its biggest ever store in Scotland today as shoppers flocked to get cut-price deals. The mega-store, on Edinburgh's Granton Road, has undergone an enormous extension after originally opening in 1995 in a bid to meet growing shopper demand.
During the first week of opening, shoppers will be treated to exclusive deals and offers on everything from bargain TVs to hoovers. The Daily Record has been given an exclusive first look inside the brand new discount supermarket ahead of its opening today.
Dozens of eager shoppers queued around the store as it opened at 8am today in order to bag the best offers. Staff made the finishing touches to the giant store, which is a whopping 1,438m² - making it the largest Lidl in Scotland.
The supermarket will include all Lidl customer favourites such as the in-store bakery and middle aisle.
Shoppers can also get their hands on exclusive first deals during the first week of opening.
This includes a Vileda vacuum cleaning robot for £49.99 (US$65), a Toshiba 43 inch full HD smart TV at £129.00 (US$168) and a Silvercrest stand mixer for the bargain price of £19.99 (US$26). The store will also be the regional pilot for new display features in the chilled food sections, with giant fridges and an expanded range, including double the chilled fruit and vegetable choice.
This new merchandising will then be rolled out to remaining Edinburgh stores throughout 2021. Lidl UK’s Regional Head of Property, Gordon Rafferty, commented: “Today is a significant milestone for us here at Lidl.
"Opening the doors after an extension, to showcase our largest store in Scotland represents our commitment to continuing to invest and expand across the country. “The store will bring even more great products and fantastic offers to Edinburgh residents as well as showcasing some of the incredible Scottish produce we stock throughout the year.”
Lidl UK now has more than 100 stores in Scotland.