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USA: Amazon implements shopping carts with scanner functionality

Updated: Sep 1, 2020

Amazon is using a shopping cart with a scanner function shopping carts that let customers skip checkout lines (the biggest annoyance for customers worldwide), for the first time in a supermarket in Los Angeles. This shopping cart is not new, nevertheless no retailer has implemented a real-life functional and operational system uptil now.

Initially, only invited customers are allowed to visit the store, announced the world's largest online retailer, which has been expanding its physical offline presence since the billion-dollar purchase of the organic supermarket chain Whole Foods. The new grocery market, in the Woodland Hills neighborhood, is called the Amazon Fresh grocery store. It is the first location to let customers in - by invitation only - out of seven that Amazon has confirmed for Southern California and greater Chicago. The Woodland Hills site will open to the wider public in coming weeks, Amazon said. In a few weeks, the shop will open completely. The group intends to set up seven such branches in total in southern California and the greater Chicago area. The shopping carts should enable customers to leave the shop after shopping without visiting the checkout.

Click here for a first real-life look insight the store:

The shopping carts called "Dash Carts" by Amazon are able to scan goods themselves. At the beginning of the tour, customers only have to register via the Amazon App. After crossing a blocking line in the store, you will be billed via the credit card. The US group is already gaining experience with cashless payment in its meanwhile more than 20 Amazon Go stores. When customers enter these supermarkets, they use their smartphone to register. Cameras then automatically identify what ends up in the shopping basket.

The world’s largest online retailer has experimented with physical stores in recent years to capture more consumer spending, particularly in groceries. It has more than 20 cashier-less shops with grab-and-go food for office workers and over 500 stores in the Whole Foods Market chain it acquired in 2017. The flood of online orders in the Corona crisis brought Amazon the highest quarterly profit in its 26-year history in the past quarter. But sales in physical stores fell 13%.

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