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USA: Dollar General comes with urban format

Non-food discount retail chain Dollar General (NYSE: DG) has leased much of the long-vacant first floor of a historic building on Nicollet Mall at Fifth Street with plans to open a new concept store that is more upscale than its traditional discount-merchandising chain.

The “DGX Minneapolis” store will bring groceries, “grab & go” salads, toiletries, toys and household, pet and beauty products to the 1898-era Andrus Building at 500 Nicollet Mall in downtown Minneapolis.

The 6,000-square-foot store (1,800m2) is expected to open early next year. The effort marks the first DGX concept store in Minnesota, and it is expected to employ about 15 people and compete with Target, Whole Foods, Trader Joe and Lunds & Byerlys. The announcement of its arrival follows several retail store closings and bankruptcies that struck even before the pandemic. Since debuting in 2016, DG has opened its smaller-footprint stores in Dollar General’s headquarters state of Tennessee. It has also opened them in Raleigh, N.C., Philadelphia, Omaha, and Cleveland and Columbus, Ohio. Before COVID-19 hit, the company had plans to open 20 more stores this year.

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