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  • Colombia: a new 1-billion-euro investment-boost for discounter ARA will create 3,000 jobs

    More investment in Colombia! The group behind Tiendas Ara reported that over the next five years they expect to open 3,000 new jobs and strengthen their operation in cities such as Barranquilla, Monteria, Valledupar and Bucaramanga. The Jerónimo Martins group, owner of Tiendas Ara, announced a million-dollar investment for the chain in Colombia. Within the framework of the celebration of its 10 years in Colombia, the group explained that it plans to invest 1,000 million euros in the next five years, as well as continue with the pace of openings that last year allowed it to open more than 200 new points. Tthe low-cost store chain already has 1,100 points of sale in 320 municipalities throughout the country. In addition, it reached a capitalization of more than 1,000 million euros. For the next few years the Group announced that it also plans to expand its local supply chain with 60 additional local suppliers. In addition, it plans to generate some 3,000 new jobs, which will be added to the 13,000 it currently generates. Regarding new openings, they contemplate strengthening cities such as Barranquilla, Montería, Valledupar, Bucaramanga, Neiva, Bogotá, Pereira, Cali and a new priority focused on Antioquia. “I feel very proud to celebrate our tenth anniversary in Colombia, a country that welcomed us with open arms and in which we have trusted with an ambitious investment plan. Our commitment throughout these years has been reflected in a strengthened business that has promoted local development with national supply programs, with the execution of social contribution initiatives and with tangible actions to protect the environment. Today we celebrate our anniversary, renewing our commitment to Colombia, in which we plan to continue investing”, said Pedro Soares dos Santos, global CEO of Jerónimo Martins. The Jerónimo Martins group opened the first Ara Store in Pereira on March 13, 2013; since then they have focused on a low-cost offer leveraged on their own brands, through local suppliers. Today more than 90% of these products are made in different regions of Colombia. To date, they generate purchases that exceed 7.2 trillion pesos a year from the industry and national suppliers in various categories."We believe in Colombia, that's why we want to continue growing together with investment commitments that mostly have an effect on our most valuable asset, the people," concluded Soares dos Santos. Source: Forbes https://forbes.co/2023/03/15/empresas/jeronimo-martins-anuncio-inversion-de-1-000-millones-de-euros-para-tiendas-ara #colombia #ara #jeronimomartins #jeronimomartinsgroup #portugal #smartdiscount #discountfoodretail #discounter #discount #foodretail #retail #drc #consultancy #discountretailconsulting #retailconsulting #consulting

  • Germany: What a typical Aldi store looks like

    Have you ever wondered why an Aldi store looks the way it does? We have the answers. There is a well thought-out concept behind the construction and the appearance of each new store. Not only based on the EU building regulations and our values of simplicity, responsibility and reliability, but most importantly adapted to the needs of its customers. Every new store within the Aldi Nord Group of Companies is built using a uniform design and construction method. This is highly efficient and increases the international recognition value of Aldi. 𝗠𝗼𝗿𝗲 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝗮𝗹𝗹𝘆, 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝗲 𝗰𝗼𝗻𝗰𝗲𝗽𝘁 𝗶𝘀 𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 𝘁𝗵𝗲 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁-𝗹𝗶𝗸𝗲 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀: - stick to essentials and minimalism; - Aldi does not use suspended ceilings or wall coverings behind the shelves; - use sustainable and reusable materials; - Aldi stores are clad with a standard aluminum curtain wall, a reusable skeleton structure + reusable prefabricated walls; - ensure process excellence by using prefabricated elements to reduce construction time and cost. For future changes, a curtain wall allows for design changes at very low cost; - uniform European specifications allow an excellent price-performance ratio for the building materials & technical equipment used. Modern design, sustainable construction: Aldi is increasingly using wood as a building material. Because of its attractive appearance, but above all because it is an ecological building material, wood is an important part of Aldi's climate protection strategy. Source: Aldi Nord #aldinord #aldi #aldilook #aldinordgroup #smartdiscount #discountfoodretail #discounter #discount #foodretail #retail #drc #discountretailconsulting #retailconsulting #consulting #consultancy

  • Australia: Aldi opens new fancy corner store in Australia

    At Wednesday 22nd February, Aldi launched the bespoke Corner Store experience to Rosebery, opening a brand-new location in The Cannery. The corner store is custom-built to provide unrivalled convenience to customers in high density, urban areas, stocking an extensive range of ready-to-go meals from sushi to sandwiches as well as artisan bakery items alongside Aldi’s low-priced grocery range. Director of Aldi Corner Stores says: “We are thrilled to be opening our brand-new Rosebery Corner Store in such a unique building, rich in history. It was pivotal to Aldi that the design of this new store maintained the integrity and culture of The Cannery. Implementing our Corner Store format gave us the opportunity to utilise such a beautiful space which will provide both a modern and convenient shopping experience to the Rosebery community.” Aldi’s Corner Stores have been designed to better meet the needs of our customers in high-density, urban areas. Shopping habits continue to evolve, and we are seeing a large audience of people who prefer shopping more frequently with a hyper-focus on convenience. The Aldi Corner Store is designed purposefully to meet these needs, taking convenience and creativity, and combining it with the kind of quality and savings that only Aldi can offer.” The store leverages the generous natural light from the shape and design of The Cannery and boasts an innovative convenience lead layout offering visitors, simple navigation, modern interior designs, and self-checkouts. The bakery boasts a wide variety of items from baguettes to berry muffins. Locals with sweet-tooths can rejoice at the selection of croissants and donuts, with ham and cheese and kalamata olive options for the more savoury inclined. Artist Andrew Dennis says: “My concept for the mural was to use historical references to the site, which was originally a Cannery and draw a relationship to the new repurposed site as an Aldi Corner Store. The result is a boldly coloured, mixture of foods contained within canned goods as well as unrelated decorative elements which is typical of my work.” Rosebery Corner Store along with its 10-15 full and part-time employees will be open for business from 8:00am, so journey down to Dunning Ave and enjoy a unique curated experience courtesy of Aldi. Source: Landini Associates #australia #aldi #cornerstore #aldicornerstore #landini #smartdiscount #discountfoodretail #discounter #discount #foodretail #retail #drc #discountretailconsulting #retailconsulting #consulting #consultancy

  • Russia: Magnit announces new appointments for their new discount format - B1

    Retail chain Magnit appointed the main top managers in a new format of hard discounters. The first B1 stores opened last month. The commercial director of the hard discounter B1 ("First Choice"), will be Alexey Smalyuk. Prior to joining Magnit, Smalyuk worked in retail retail for more than 16 years and headed the commercial department of Pyaterochka in Siberia for more than 6 years. In his new position, Smalyuk will develop a category strategy and a private label strategy for the discounter format. He will also be responsible for microplanogramming of the format and the strategy of docking the goods with the equipment. Stanislav Koloskov became the Director of Marketing and Loyalty of the Magnet discounter format. His responsibilities will include the development of brand strategy, management of marketing communications (geo-targeting, seasonal offer, etc.) and data, recommendations on customer preferences for category management. Previously, Koloskov worked as director of marketing and commerce for the brand of professional cosmetics Likato (CosmoBeauty). At various times, he was The Marketing Director at TanukiFamily, Girlfriend, Sunlight, Valtera, developed the Ostin loyalty program, served as Director of Digital Transformation and Omnichannel at RiveGosh and Creative Director at Technosil. Sergey Shadrin has been appointed Chief Operating Officer. He has been working in operations management for over 15 years. Prior to joining Magnit, he held the position of Director of the Siberian branch of Sportmaster Russia for 8 years. Also, for more than 5 years he worked as an executive director and development director of the Trading Network "Commander". In Magnit, Shadrin will be engaged in scaling the new format throughout Russia. Sergey Krylov became the Director of Logistics and Supply Chain of the Discounter Format. He will be responsible for the strategic management of the logistics function of discounters and the construction of an effective system for the distribution of commodity flows of the format. Also, the discounters have a head of the fresh products department. Svetlana Koltunovskaya was appointed to this position. Svetlana has more than 15 years of experience in retail: she worked in the commercial unit of the company "Commander", in the association "Eastern Retail Chains", working with global volumes of categories of goods, including fruits and vegetables, "fresh" and "ultrafresh". Svetlana has implemented several successful projects on import substitution and localization of suppliers in the Commander network. Kirill Kovalenko became the head of business processes and retail technologies of the discounter format. He will be responsible for automating processes, searching for modern technical solutions and testing them. Prior to Magnit, Kovalenko worked for several years at Perekrestok in positions combining IT functions and operations management. Source: Magnit Подробнее на Retail.ru: https://www.retail.ru/news/magnit-obyavil-o-novykh-naznacheniyakh-v-rukovodstve-formata-diskaunterov-3-marta-2023-226378/ #b1 #myprice #magnit #newdiscountformat #smartdiscount #discountfoodretail #discounter #discount #foodretail #retail #drc #discountretailconsulting #retailconsulting #consulting #consultancy

  • UAE: Viva opens 75th discount store in Emirates

    The Landmark Group reached a new milestone by opening their 75th store in Ajman Life Mall at Al Tallah, United Arab Emirates. Source: Landmark Group #uae #dubai #emirates #viva #landmarkgroup #growth #smartdiscount #discount #discountfoodretail #discounter #foodretail #retail #drc #discountretailconsulting #retailconsulting #consulting #consultancy

  • Germany: ALDI invests more in own store real estate

    Discount Retail Chain Aldi Süd (German family owned) operates 1,980 stores in Germany alone, of which 1,283 (65%) are self-owned. In the last three years alone, more than one billion euros have been invested in the company's own stores and are to be further expanded. A good example of this is Hamminkeln, a city in northern North Rhine-Westphalia, where Aldi Süd opened its 2,000th store just a few weeks ago. The investments consist of conversions in 2019 to 2021 with a total sum of approx. 544 million euros. In the same period, approximately 803 million euros were spent on modernization. Real estate business and property at the top of the priority list Aldi Süd continues to aim to expand its own assets. Also, purchases or objects to build in ownership, are possible and considered. This responsibility now lies with the newly founded project development company, which has a good and solid equity ratio. In recent years, this has been around 64 percent and the self-built real estate assets amounted to approx. 4.6 billion euros in book values. For larger investments, Aldi Süd always has financially strong owners who could help. According to the last balance sheet from 2021, the real estate company had liabilities to the companies in the amount of approximately 950 million euros. This figure was even over one billion euros, which Aldi owners made available for new investments. Aldi Süd background information The Aldi SOUTH Group is one of the leading trading companies in Germany and Europe and is now active with around 2,000 locations in southern and western Germany. In order to make the store locations and the immediate surroundings particularly attractive, the 30 regional sales companies work in partnership with municipalities and cities. Now the focus is also increasingly on the development of mixed-use real estate. In addition to purely commercial real estate, retail space is being built in combination with areas for residential or office use as well as various other services, especially in cities and conurbations. The type of use depends both on urban development requirements and on the property-specific framework conditions. Aldi Süd has been operating a large number of stores in combination with apartments for some time. The company implements such projects both in cities and in conurbations such as Cologne. Also, there are already branches in buildings where private apartments are located. A very positive example of this is a project in Tübingen and one in Munich. See here for more: Kunden: Das Geld sitzt nicht mehr so locker (supermarkt-inside.de) #smartdiscount #aldi #realesate #germany #expansion #investments #growth #bookvalue #store #drc #discount #retail #consulting #discountretail #discountretailconsulting

  • Switzerland: Aldi completes upgrade its store network

    Discount Retail Chain Aldi Switzerland (German family owned) has completed the modernisation of its store network and expanded its standard assortment of products. The store conversion process commenced two years ago and since then over 200 stores have been modernised, the company said. New Store Concept In addition, all new stores opened during the period were built according to the discounter's new branch concept. The new concept features what the retailer has described as a 'high-quality' presentation of goods, including a selection of fresh fruits and vegetables creating a 'market-like' atmosphere. Throughout each store, shelving has been updated, while refrigerators with energy-saving LED lighting provide greater space and visibility. Elsewhere, the checkout area has been optimised, while self-checkout or Scan&Go systems have been installed in some stores. Expanded Product Range At the same time, Aldi Suisse has complemented its existing standard assortment by 200 SKUs, in response to growing demand from consumers for more fresh, organic and regional products. The new additions include the new organic private-label brand Retour aux Sources, under which Bio Swiss products are offered, featuring standards that exceed those of previous products. A number of other regional specialties, under the new own-label brand Saveurs Suisses have also been added to Aldi store shelves. The fresh produce and convenience sectors have also been significantly expanded in the new-look stores, including the introduction of a wider range of plant-based products. "The large amount of positive feedback showed us that our customers are enthusiastic about the modern ambience in the newly designed branches," said Jérôme Meyer, country managing director of Aldi Suisse. See here for more: Aldi Suisse Completes Upgrade Of Store Network | ESM Magazine #smartdiscount #aldi #switzerland #suisse #store #layout #drc #discount #retail #consulting #discountretail #discountretailconsulting

  • USA: Dollar Tree intensifies investments in food

    Discount retail Chain Dollar Tree (listed on NASDAQ DLTR) outlines plans amid release of its better-than-expected Q4, FY22 earnings After substantial leadership changes throughout 2022, Dollar Tree has revealed better-than-expected fourth quarter and fiscal year financial results. During its earnings call, the discount retailer said it’s ready to accelerate investments, including grocery. During the fourth quarter ended Jan. 28, the company reported its consolidated net sales increased 9.0% to $7.72 billion. Enterprise same-store sales rose 7.4%. Dollar Tree same-store sales grew 8.7%, driven by a 10.0% increase in average ticket, partially offset by a 1.1% decline in traffic. Dollar Tree shoppers have also reacted positively to the company’s multiple product price points. Stores that fully lapped the rollout of Break-the-Dollar produced a 3.0% same-store sales increase in the quarter, and sequentially increased same-store sales in each month throughout the quarter. Stores that had not lapped the Break-the-Dollar produced an 11.6% same-store sales increase, a significant sequential improvement for the second consecutive quarter. Traffic improved 410 basis points sequentially compared to the prior quarter and is now trending positively as the company has cycled the transition to a $1.25 price point chainwide. Over at the company’s Family Dollar banner, same-store sales experienced a 5.8% growth. This comprised a 5.3% increase in average ticket and a 0.5% increase in traffic as the company continues to drive strong trends in performance following its price investment and initial accelerated investments in labor and store conditions. Gross profit escalated 11.6% to US$2.39 billion and gross margin improved 70 basis points to 30.9% for the company. This improvement was driven by higher initial mark-on and lower freight costs, partially offset by a product mix shift to lower-margin consumable products, as well as higher shrink and markdowns. Selling, general and administrative (SG&A) expenses were 22.9% of total revenue, compared to 22.1%, due to a US$23.9 million non-cash store impairment charge, higher costs for store payroll, higher expenditures related to repairs and maintenance to improve store standards. Net income was $452.2 million and diluted EPS increased 1.5% to US$2.04. “Our sales performance shows that our third quarter sales momentum continued into the fourth quarter. The same-store sales growth of 8.7% at Dollar Tree and 5.8% at Family Dollar represented comp sales accelerations on a one-, two- and three-year stacked basis, and are evidence that the early transformation actions taken since last summer are already beginning to have a positive impact,” stated Chairman and CEO Rick Dreiling, who stepped into the CEO position on Jan. 29. “We are committed to driving further store productivity as we focus on developing our people, tools and technology to fuel our accelerated growth, while simplifying our operations, improving our supply chain and innovating our merchandising strategy to better support our associates and to better serve our shoppers.” Part of innovating its merchandising strategy includes adding more space in frozen and refrigerated sections to accommodate consumer demand. Dreiling said the company has been aggressively expanding its US$3, US$4, US$5 frozen and refrigerated product across the Dollar Tree store base, going from 0 to 3,500 stores in 2022. "This consists of three cooler doors, one at each price point with an attractive selection of proteins, pizza, ice cream and more, which the customers are responding positively to," he said. "What we are seeing with Dollar Tree plus and multiple price frozen is that when the customer purchased at least one of these items, the basket size is more than double the basket with no multi-priced items. We are experiencing a more consistent and predictable slide chain." Dollar Tree will continue expanding the number of cooler doors with plans to add 16,000 doors in 2023 to accommodate more frozen and refrigerated items. Its goal is to have 30 doors per store. Dollar Tree is also expected to introduce more store-branded products in the back half of this year. "Our operating initiatives are in flight and are gaining steam and the current economic climate is driving more higher income consumers into value retail," commented Dreiling. According to a new report from Placer.ai, more consumers are indeed flocking to discount and dollar stores amid high inflation and overall economic uncertainty. Visits to these outlets are now outpacing trips to grocery stores. Full Year FY22 Highlights Dollar Tree also released impressive fiscal year 2022 results. Consolidated net sales rose 7.6% to US$28.32 billion. Enterprise same-store sales grew 5.9%. Dollar Tree same-store sales increased 9.0%, driven by a double-digit increase in average ticket, partially offset by a decline in traffic. Family Dollar same-store sales inched up 2.4%. Gross profit skyrocketed 15.5% to $8.92 billion and gross margin improved 210 basis points to 31.5%. SG&A expenses were 23.6% of total revenue, compared to 22.5%. Net income expanded 21.7% to $1.62 billion and diluted EPS increased 24.3% to US$7.21. During FY22, Dollar Tree opened 464 new stores, relocated 120 stores and closed 205 stores. The Family Dollar banner completed 796 renovations. The company expanded multi-price Plus offering to an additional 1,805 Dollar Tree stores. Retail selling square footage at year-end increased 2.5% to approximately 132.1 million square feet. Looking ahead, consolidated net sales for full-year fiscal 2023 are expected to range from US$29.9 billion to US$30.5 billion. The company believes its actions and investments, beginning in the second half of fiscal 2022, are already contributing to top-line momentum. The company expects to deliver a low- to mid-single-digit comparable-store sales increase for the year. Selling square footage is expected to grow by 3.0% to 3.5% for the year, with new store growth back-end weighted. Diluted EPS is expected to range from US$6.30 to US$6.80. “We have undergone a significant amount of change in less than one year, and believe we have the team in place to capture the opportunity ahead of us,” Dreiling added. “We are confident that the accelerated investments outlined will transform our company, will enable and propel us through years of accelerated growth and margin improvement, and will enhance the company’s ability to achieve substantially higher long-term earnings power.” Dreiling will share more details regarding the company’s vision in the months ahead. Chesapeake, Va.-based Dollar Tree operated 16,231 stores under the Dollar Tree, Family Dollar and Dollar Tree Canada banners across 48 states and five Canadian provinces as of July 30. The company is No. 29 on The PG 100, Progressive Grocer’s 2022 list of the top food and consumables retailers in North America. See here for more: Dollar Tree to Intensify Investments in Food | Progressive Grocer #smartdiscount #discount #dollartree #usa #expansion #food #growth #assortment #profit #frozen #categories #drc #retail #consulting #discountretail #discountretailconsulting #nasdaq

  • USA: Dollar General launches Private label premium pet food brand 'Nature`s Menu'

    Discount Retail Chain Dollar General (listed NYSE: DG) has reformulated and rebranded its Retail-owned Brand (private brand) dog and cat food range, Nature’s Menu. “Our team of brand managers and buyers strive to ensure each private brand item we develop focuses on the needs of our customers and their families. Such is the case with Nature’s Menu, Dollar General’s exclusive super premium dog and cat food brand,” said Jackie Li, senior vice president of private brands and global sourcing at Dollar General. “Nature’s Menu is made by a family-owned and operated company in the U.S.A and, like other DG private brands, is backed by our 100% satisfaction guarantee. We are pleased to bring this exceptional, premium brand of pet food to market.” Nature’s Menu dry pet foods are crafted with natural ingredients including real beef, lamb, or farm-raised, cage-free chicken as the #1 ingredient. These pet foods contain vegetables and wholesome grains and are free from corn, soy, wheat, fillers, animal by-products, artificial colors, flavors, and preservatives. Nature’s Menu dry pet food products are enhanced with prebiotics and probiotics to help support healthy digestion, and they feature added vitamins, minerals, and other trace nutrients including Omega 3 and 6 Fatty Acids for healthy skin and coats. Nature’s Menu dry pet food is available chain-wide in 5-pound and 15-pound dog foods in Chicken, Lamb or Beef with Brown Rice; a 5-pound Chicken and Brown Rice puppy food; and a 3.5-pound Chicken and Brown Rice cat food. Prices range from $7.00 to $20.00 per bag. This summer, Nature’s Menu will debut a newly reformulated wet pet food, made in the U.S.A. See here for more: Dollar General Launches Premium Pet Food Brand Nature’s Menu » Velocity Institute #smartdiscount #dg #dollargeneral #petfood #privatelabel #ownbrand #receipt #ingredients #bestrange #assortment #drc #discount #discountretail #discountretailconsulting #consulting #usa #naturesmenu

  • Germany: Lidl is no longer competing in a price war with Aldi

    Discount Retail Chain Lidl Germany (owned by the German Schwarz Group) is pursuing a new pricing policy and is less geared towards its competitor Aldi, reports the “Lebensmittelzeitung”. Lidl boss Kenneth McGrath is pursuing austerity measures to increase the company's returns. The discounter Lidl has a new pricing policy. According to the “Lebensmittelzeitung” (LZ), market research data shows that the subsidiary of the Schwarz Group is no longer based on the prices of its competitor Aldi. Lidl boss Kenneth McGrath is pursuing austerity measures to increase the company's returns. Example: Milka chocolate. At Lidl, the candy costs 1.35 euros instead of 1.29 euros at competitor Aldi. At Aldi, for example, organic milk was reduced from 1.45 euros to 1.35 euros. Lidl did not follow the trend. In addition, there are fewer special offers in the discounter of the Schwarz Group, as the "LZ" reports. McGrath's change of course is also reflected in shelf prices. Despite or because of the higher prices, the group expects sales to increase in the current financial year. In the final quarter of 2022, on the other hand, Lidl's growth lagged far behind Aldi. See here for more: Discounter: Darum bietet sich Lidl keine Preisschlacht mehr mit Aldi - Business Insider #smartdiscount #priceleadership #pricedifferentiation #pricing #germany #drc #discount #retail #consulting #discountretail #discountretailconsulting #lz

  • USA: Grocery Outlet to Expand Private Label Assortment

    Discount Retail Chain Grocery Outlet (Nasdaq: GO) is implementing a three-step approach for future growth that includes expanding its mix of store branded products. With an eye toward growth in 2023 and beyond, Grocery Outlet is implementing a three-pronged approach that includes expanding its assortment of private label products. During the company’s fourth quarter investor conference call, company President RJ Sheedy, said the discount grocer plans to develop and introduce private-label items that strengthen the value proposition for its customers while also driving sales and profit. This, he added, is part of Grocery Outlet’s plan to enhance its everyday assortment. The retailer, which has a small amount of private label items in its current product mix, will initially focus on building its capability and then its merchandising team to drive the initiative. “(Private label) has been more opportunistic in nature as we've introduced some of those items and those brands over the year,” Sheedy said. “We are taking a step back from that and thinking long term about what we want private label to represent. The focus for us will be what sets us apart. First and foremost, it's about value.” As Grocery Outlet works to expand its private label assortment, it will do so with the intent of meeting two goals. The first is to have shoppers view the grocer as a destination for unique products. Second will be to take a treasure hunt approach, offering a selection that is here today but gone tomorrow. “Think of private label as us being able to offer even better value to customers on the everyday side of the business together with unique items, destination items,” Sheedy said, adding it’s too early to discuss which categories will see expansion of private label products. In addition to boosting its private label mix as part of its business evolution efforts, the other major initiatives for Grocery Outlet will be to strengthen its core business model and expand its reach by opening 25 to 28 new stores in 2023. “Our unique buying and selling approach has always been and will continue to be the growth engine of this business,” Sheedy said. “It differentiates us and provides a compelling value proposition to a wide range of customers.” See here for more: Grocery Outlet to Expand Private Label Assortment | Store Brands #smartdiscount #groceryoutlet #bargainmarket #usa #privatelabel #expansion #growth #ownbrand #ownlabel #drc #discount #retail #consulting #discountretail #discountretailconsulting

  • USA: Dollar Tree Eyes Private Label Growth

    Discount Retail Chain Dollar Tree (NASDAQ listed: DLTR) plans to debut hundreds of private brand products in 2023, many of which will be developed in its new Virginia test kitchen. Growth of its private label assortment remains a focus this year for Dollar Tree at both its Dollar Tree and Family Dollar flagged stores as the discount retailer continues to see strong demand for store brands from its shoppers. During a recent investor conference call to discuss fourth quarter and full year results, Rick Dreiling, Dollar Tree’s chairman/CEO, said the retailer is replacing its control brands with private brands and will be introducing hundreds of national brand-equivalent products in the back half of this year. “These will include new labels and redefined labels, many of which are being developed in our new test kitchen in Chesapeake, Virginia,” he said. Dreiling did not offer specifics on the categories that will be included in the new product development efforts. More broadly, Dreiling said Dollar Tree continues to expand the number of cooler doors at stores with plans to add 16,000 doors this year to accommodate additional frozen and refrigerated items. The goal, he said, is to have 30 doors per store. Additionally, the retailer is also building off the success of the US$3 and US$5 plus merchandise that was added to more than 1,800 Dollar Tree locations in 2022. Plans call for products at these price points to be added to an additional 1,800 Dollar Tree stores in 2023. The company has also been aggressively expanding its $3, $4 and $5 frozen and refrigerated products across Dollar Tree stores, going from nothing to 3,500 locations in 2022. This consists of three cooler doors, one at each price point with a selection of proteins, pizza, ice cream, and more. “What we are seeing with Dollar Tree plus and multiple price frozen is that when the customer purchased at least one of these items, the basket size is more than double the basket with no multi-priced items,” Dreiling said. “We are experiencing a more consistent and predictable slide chain. Stores were set well in advance for Valentine's Day, and we had terrific sell-through. The stores are now well prepared for the Easter season.” See here for more: Dollar Tree Eyes Private Label Growth | Store Brands #smartdiscount #privatelabel #dollartree #growth #assortment #expansion #pricepoints #drc #discount #retail #consulting #discountretail #discountretailconsulting

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