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Colombia: a new 1-billion-euro investment-boost for discounter ARA will create 3,000 jobs

More investment in Colombia! The group behind Tiendas Ara reported that over the next five years they expect to open 3,000 new jobs and strengthen their operation in cities such as Barranquilla, Monteria, Valledupar and Bucaramanga.

The Jerónimo Martins group, owner of Tiendas Ara, announced a million-dollar investment for the chain in Colombia. Within the framework of the celebration of its 10 years in Colombia, the group explained that it plans to invest 1,000 million euros in the next five years, as well as continue with the pace of openings that last year allowed it to open more than 200 new points.

Tthe low-cost store chain already has 1,100 points of sale in 320 municipalities throughout the country. In addition, it reached a capitalization of more than 1,000 million euros. For the next few years the Group announced that it also plans to expand its local supply chain with 60 additional local suppliers. In addition, it plans to generate some 3,000 new jobs, which will be added to the 13,000 it currently generates.

Regarding new openings, they contemplate strengthening cities such as Barranquilla, Montería, Valledupar, Bucaramanga, Neiva, Bogotá, Pereira, Cali and a new priority focused on Antioquia. “I feel very proud to celebrate our tenth anniversary in Colombia, a country that welcomed us with open arms and in which we have trusted with an ambitious investment plan.

Our commitment throughout these years has been reflected in a strengthened business that has promoted local development with national supply programs, with the execution of social contribution initiatives and with tangible actions to protect the environment. Today we celebrate our anniversary, renewing our commitment to Colombia, in which we plan to continue investing”, said Pedro Soares dos Santos, global CEO of Jerónimo Martins.

The Jerónimo Martins group opened the first Ara Store in Pereira on March 13, 2013; since then they have focused on a low-cost offer leveraged on their own brands, through local suppliers. Today more than 90% of these products are made in different regions of Colombia. To date, they generate purchases that exceed 7.2 trillion pesos a year from the industry and national suppliers in various categories."We believe in Colombia, that's why we want to continue growing together with investment commitments that mostly have an effect on our most valuable asset, the people," concluded Soares dos Santos.

Source: Forbes

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