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Belgium: Action - The Power of Purpose-Driven Private Label
Discount Variety Retail Chain Action, 7 products have been voted Best Product of the Year 2026–2027 in Belgium! In the discount sector, winning on price is only half the equation; true market leadership happens when high consumer trust meets extreme operational discipline. Because these awards are decided entirely by consumer votes, they validate our core private label proposition: delivering top-tier quality and increasing sustainability at the absolute lowest price in the m
Aug 112 min read
Netherlands: More customers drive Action’s first-half net sales up 14% to €8.3 billion
Discount Variety Retail Chain Action, the non-food discounter, delivered strong growth in the first half of 2026 as more customers visited its stores and price reductions gained traction. Net sales increased 14% to €8.3 billion, while like-for-like sales grew 3.6%. The company welcomed an average of 22.7 million customers per week, up 12% year-on-year. Action expanded its store network to 3,423 stores across 15 countries. To support its continued growth, Action created 4,464
Jul 243 min read
Netherlands: Action's webshop treasure hunt
Discount Variety Retail Chain Action integrates webshop into its mobile app. In non-food hard discount, the golden rule has always been simple: Protect the physical storefront. The profitability of the "treasure hunt" relies on massive brick-and-mortar volume and low-margin, high-impulse baskets. For years, replicating that magic on a digital screen was seen as an unprofitable distraction. But consumer habits evolve, and even the most disciplined retail giants must bridge the
Jun 82 min read
Netherlands: Action growth continues despite global economic unpredictability
Discount Non-food Variety Retail Chain Action's net sales increased by 14% to €4 billion in the first quarter of 2026, compared to the same period last year. Like-for-like sales growth was 3.6%. Action continued to attract more customers year on year, underlining the strength and appeal of its formula. On average, 22.2 million customers visited Action stores each week during the quarter, an increase of 12.4% compared to the same period in 2025. Customers continue to value Act
May 153 min read
Netherlands: Action’s Performance & USA Expansion
Discount Retail Chain Action delivered a record-breaking performance in the 2025 financial year: Net Sales: €16.0 billion (↑ 16% vs. 2024). Operating EBITDA: €2.367 billion (↑ 14% vs. 2024). Profitability: Operating EBITDA margin reached 15.0% (adjusted for a one-off staff bonus celebrating the 3,000th store). Growth Drivers: Like-for-like (LFL) sales grew by 4.9%, supported by the addition of 384 new stores and an expansion into Switzerland and Romania. 2026 Q1 Trading & Out
Mar 262 min read
Global: Discounters set to lead global grocery growth through to 2030
Discounters will remain the fastest-growing physical grocery channel globally through to 2030, with annual growth expected to outpace the wider grocery market, according to new research from IGD. Analysis from IGD’s Global discount trends 2026 report found the discount channel will grow at a compound annual growth rate of 4.8 per cent to 2030, almost a full percentage point ahead of the wider grocery market’s 4.0 per cent. The research said growth will be fuelled by sustained
Mar 233 min read
Global: The New Retail Moves of Aldi & Lidl — Can Suppliers Still Make a Profit?
Discount Retail Chains in Europe are rewriting the rules for Fast-Moving Consumer Goods (FMCG). Aldi and Lidl are no longer just "cheap supermarkets"; they are highly optimized machines driven by: Limited SKUs (less variety, higher volume per item). Private Label Dominance (selling their own brands). Hyper-efficient Supply Chains. For global suppliers, this represents both a golden opportunity for massive volume and a threat of being sidelined if they cannot adapt. 1. Lidl’s
Mar 203 min read
Germany: DIY stores under pressure: Lidl and Aldi attack industry in a targeted manner
Discount Retail Chains such as Lidl, Aldi or Action are increasingly attacking classic DIY stores with cheap DIY products and gaining market share. Private labels such as Parkside in particular are becoming bestsellers and reach millions of customers directly during their weekly shopping. DIY stores are responding with new own brands and service, but are hoping above all for impetus from renovations and the increase in building permits. Arnold Schwarzenegger is full of admira
Mar 52 min read
Croatia: Europe’s fastest-growing retail chain Action opens first store in Croatia
Discount Variety Retail Chain Action will open its first store in Croatia on 11 March 2026, marking the company’s entry into its 15th European market. The debut Croatian location will open in Sesvete, a district on the eastern side of Zagreb. “Residents of Sesvete and the surrounding area will gain access to the Action formula: a carefully selected assortment of 6,000 quality and increasingly sustainable products across 14 categories, all at the lowest prices,” the company sa
Mar 52 min read
Netherlands: Action posted net sales of 16 billion euros in 2025, an increase of 16.1 % lfl
Discount Variety Retail Chain Action posted net sales of 16 billion euros in 2025, an increase of 16.1 percent compared to the previous year. The performance in France depressed the results. According to the discounter, the growth was driven by a continued increase in the number of customers'. Last year, 21.6 million consumers shopped at Action every week, compared to 18.7million in 2024. This is mainly due to the 384 stores that were opened. At the end of the year, the count
Jan 292 min read
Netherlands: Variety and textile discounters are advancing in the high street: 'Shame to buy there has disappeared'
Discount Retail Chains in the Netherlands are advancing in the high streets. There are now 25 percent fewer shops in our country than in 2010. But especially retail chains with low prices are actually expanding. "In the past, you didn't want to be seen with a bag from textile discounters Wibra or Zeeman, but now people are no longer ashamed of it." Low prices, but bad products and stores that don't look good. That was the image that consumers had of discounters, says retail c
Jan 163 min read
Germany: This is how the low-cost retailer Action is overrunning the retail trade
Discount Variety Retail Chain Action is expanding at a rapid pace in Germany. Internal documents show ambitious profit targets and how Action became a money-printing machine for the investor 3i. Action now operates 3190 stores in 14 European countries. The non-food discounter is expanding at a rapid pace. Year after year, Action increased its turnover to almost 14 billion euros (2024), conquering new countries again and again, most recently Switzerland, Romania and Portugal.
Nov 18, 20257 min read
Netherlands: Sales growth Action across Europe continues
Discount Variety Retail Chain Action, the non-food discounter, continued to deliver growth across Europe in the third quarter of 2025, despite softening consumer sentiment in Europe. Nine-month net sales grew to €11.2 billion, up 17.4% from 2024. Like-for-like sales growth was 6.3%, primarily driven by customer growth. Action stores once more delivered strong customer growth with an especially strong performance in Italy and Spain. Action’s summer season assortment, from picn
Nov 13, 20253 min read
Romania: Action continues to open stores
Discount Variety Retail Chain Action, the international discount retailer for non-food products, continues to expand on the Romanian market. Action opens its fourth store, in Bragadiru. The inhabitants of Bragadiru and its surroundings can benefit from the Action formula: 14 different categories, with a selection of 6,000 good quality and increasingly sustainable products, from toys and DIY items, to home, gardening and food products, all at the lowest price. Action introduce
Nov 12, 20252 min read
Romania: Action opens the first store in Romania in Pitesti
Discount Variety Retail Chain Action, the international discount retailer for non-food products, opened today its first store in Romania,...
Sep 26, 20253 min read
UK: 3i searches for next ‘gem’ as short seller circles
Discount Variety Retail Chain Action was purchased early last decade by Britain’s oldest private equity firm 3i, even those involved in...
Sep 8, 20256 min read
Colombia: Akitoki, the new chinese dollarstore, has arrived in Colombia
Discount Variety Retail Chain Akitoki, a Chinese 'Action' format, opened its first store, located in the north of the Capital Bogota. It...
Sep 5, 20253 min read
Romania: Action announced when the first discount stores and warehouse will open
Discount Variety Retail Chain Action continues its European expansion and will enter the Romanian market in the second half of 2025. The...
Aug 29, 20252 min read
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