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Netherlands: Variety and textile discounters are advancing in the high street: 'Shame to buy there has disappeared'
Discount Retail Chains in the Netherlands are advancing in the high streets. There are now 25 percent fewer shops in our country than in 2010. But especially retail chains with low prices are actually expanding. "In the past, you didn't want to be seen with a bag from textile discounters Wibra or Zeeman, but now people are no longer ashamed of it." Low prices, but bad products and stores that don't look good. That was the image that consumers had of discounters, says retail c
4 days ago3 min read


Germany: This is how the low-cost retailer Action is overrunning the retail trade
Discount Variety Retail Chain Action is expanding at a rapid pace in Germany. Internal documents show ambitious profit targets and how Action became a money-printing machine for the investor 3i. Action now operates 3190 stores in 14 European countries. The non-food discounter is expanding at a rapid pace. Year after year, Action increased its turnover to almost 14 billion euros (2024), conquering new countries again and again, most recently Switzerland, Romania and Portugal.
Nov 18, 20257 min read


Netherlands: Sales growth Action across Europe continues
Discount Variety Retail Chain Action, the non-food discounter, continued to deliver growth across Europe in the third quarter of 2025, despite softening consumer sentiment in Europe. Nine-month net sales grew to €11.2 billion, up 17.4% from 2024. Like-for-like sales growth was 6.3%, primarily driven by customer growth. Action stores once more delivered strong customer growth with an especially strong performance in Italy and Spain. Action’s summer season assortment, from picn
Nov 13, 20253 min read


Romania: Action continues to open stores
Discount Variety Retail Chain Action, the international discount retailer for non-food products, continues to expand on the Romanian market. Action opens its fourth store, in Bragadiru. The inhabitants of Bragadiru and its surroundings can benefit from the Action formula: 14 different categories, with a selection of 6,000 good quality and increasingly sustainable products, from toys and DIY items, to home, gardening and food products, all at the lowest price. Action introduce
Nov 12, 20252 min read


Romania: Action opens the first store in Romania in Pitesti
Discount Variety Retail Chain Action, the international discount retailer for non-food products, opened today its first store in Romania,...
Sep 26, 20253 min read


UK: 3i searches for next ‘gem’ as short seller circles
Discount Variety Retail Chain Action was purchased early last decade by Britain’s oldest private equity firm 3i, even those involved in...
Sep 8, 20256 min read


Colombia: Akitoki, the new chinese dollarstore, has arrived in Colombia
Discount Variety Retail Chain Akitoki, a Chinese 'Action' format, opened its first store, located in the north of the Capital Bogota. It...
Sep 5, 20253 min read


Romania: Action announced when the first discount stores and warehouse will open
Discount Variety Retail Chain Action continues its European expansion and will enter the Romanian market in the second half of 2025. The...
Aug 29, 20252 min read


Netherlands: Why doesn't Action have shelf plans?
Discount Variety Retail Chain Action manager's life is anything but boring with a surprising 'unboxing' every day. The discounter is...
Aug 22, 20253 min read


Germany: Action, a variety discounter on the rise
DRC interview for German national TV SWR - ARD Discount Variety Retail Chain Action is a so-called non-food discounter - the offer ranges...
Aug 6, 20257 min read


Germany: Lidl opens a non-food variety store
Discount Retail Chain Lidl Germany has re-vamped a next door grocery store offering only non-food variety products. In an effort to keep...
Aug 2, 20252 min read


Netherlands: Action delivers continued growth
Discount Variety Retail Chain Action saw its net sales grow to €7.3 billion in the first six months of 2025, up 17.9% from 2024....
Jul 26, 20252 min read


Netherlands: Stores, Action discount ready to double in Italy
Discount Variety Retail Chain Action opens its 3,000th store in Europe in Italy on Thursday 5 April. The discount non-food brand debuted...
Jun 11, 20253 min read


Netherlands: Robust first quarter growth Action and exciting start in Switzerland
Discount Retail Variety Chain Action’s net sales increased by 17.2% to €3.5 billion in the first quarter of 2025 compared to the first...
May 16, 20252 min read


Research: Discounters in LATAM - an Evolving Market
The discount retail model has a promising future in Latin America, especially in a context where consumers are looking to optimize their...
Apr 25, 202510 min read


Netherlands: Approval of Action climate targets completes successful 2024
Discount Variety Retail Chain Action has published its Annual Update 2024: Net sales up 22% to €13.8 billion, like-for-like sales +10.3%...
Mar 21, 20253 min read


Research: The 2024 European Champions in retail Penetration
Among the big five European markets, two distinct patterns stand out: 🔹 Southern Europe: highly fragmented, with a mix of strong...
Feb 20, 20252 min read


Netherlands: general public goes to variety discounters: 'Zeeman shopping bag is cult'
Discount Variety Retail shops such as Action, Zeeman, Primark and web shop SHEIN are doing better and better. Consumers are getting used...
Feb 16, 20253 min read
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