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Netherlands: Action posted net sales of 16 billion euros in 2025, an increase of 16.1 % lfl

Discount Variety Retail Chain Action posted net sales of 16 billion euros in 2025, an increase of 16.1 percent compared to the previous year. The performance in France depressed the results.


According to the discounter, the growth was driven by a continued increase in the number of customers'. Last year, 21.6 million consumers shopped at Action every week, compared to 18.7million in 2024. This is mainly due to the 384 stores that were opened. At the end of the year, the counter stood at 3,302 stores in 14 countries, including the new markets of Switzerland and Romania.


Stores that had been open for at least a year recorded a growth of 4.9 %. In 2024, they still gained 10.3%. Major shareholder 3i points out that France was out of line with a like-for-like growth of 1.3 %, mainly because French consumers are more cautious with their spending. in addition, Action suffered from internal problems due to the switch to a new IT system and from more discount promotions at competing stores. Action did win a consumer award in France for the third year in a row.


In the Netherlands, comparable sales were above average. In Poland and Austria, like-for-like growth was close to 10%, and in Southern Europe, the performance was even better. According to 3i, the new year has started well for Action. Like-for-like growth was 6.1% in the first 4 weeks, despite the fact that there were fewer customers in some countries due to snowfall.


Action is aiming for more store openings this year than in 2025. The company enters 2 news markets: Croatia and Slovenia.



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