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Croatia: Europe’s fastest-growing retail chain Action opens first store in Croatia
Discount Variety Retail Chain Action will open its first store in Croatia on 11 March 2026, marking the company’s entry into its 15th European market. The debut Croatian location will open in Sesvete, a district on the eastern side of Zagreb. “Residents of Sesvete and the surrounding area will gain access to the Action formula: a carefully selected assortment of 6,000 quality and increasingly sustainable products across 14 categories, all at the lowest prices,” the company sa
2 days ago2 min read


Netherlands: Lidl overhauls Discount Strategy, scraps Multi-Buy Deals
Discount Retail Chain Lidl Netherlands is discontinuing bulk discounts and 'buy one get one free' promotions on food products. The supermarket chain highlighted that these offers often obscure the true price of items, adding that it is asserting its commitment to providing transparent pricing for every product to all customers. By removing these incentives, Lidl aims to make the actual cost per product clear, ensuring customers know exactly what they are paying without percei
Jan 292 min read


Netherlands: Action posted net sales of 16 billion euros in 2025, an increase of 16.1 % lfl
Discount Variety Retail Chain Action posted net sales of 16 billion euros in 2025, an increase of 16.1 percent compared to the previous year. The performance in France depressed the results. According to the discounter, the growth was driven by a continued increase in the number of customers'. Last year, 21.6 million consumers shopped at Action every week, compared to 18.7million in 2024. This is mainly due to the 384 stores that were opened. At the end of the year, the count
Jan 292 min read


Netherlands: Aldi Dominates as the "Discount Era" Solidifies
Discount Retail Chain Aldi Netherlands has emerged as the clear victor in the 2025 battle for market share. As more players release their year-end data, the trend is undeniable: Aldi’s rapid ascent has forced a total reopening of the industry dialogue regarding margins, pricing, and value. However, the 2025 narrative is not just about who gained percentage points, but the strategic shifts behind those gains. Growth Driven by Inflation, Not Volume Total spending in the broader
Jan 233 min read


Netherlands: Variety and textile discounters are advancing in the high street: 'Shame to buy there has disappeared'
Discount Retail Chains in the Netherlands are advancing in the high streets. There are now 25 percent fewer shops in our country than in 2010. But especially retail chains with low prices are actually expanding. "In the past, you didn't want to be seen with a bag from textile discounters Wibra or Zeeman, but now people are no longer ashamed of it." Low prices, but bad products and stores that don't look good. That was the image that consumers had of discounters, says retail c
Jan 163 min read


Netherlands: Aldi regains market share and customer appreciation in 2025
Discount Retail Chain Aldi Netherlands is getting back on its feet in 2025 after a few tough years. Market share and customer appreciation are on the rise. 'Aldi Netherlands is the fastest growing supermarket this year.' Aldi is the big winner in the first quarter of 2025. According to the strong end of last year, the discounter continued in the first quarter of this year. The supermarket chain posted an index of 118 in the first three months. "Aldi is growing in customers (5
Jan 24 min read


Netherlands: Lidl published its latest sustainability report
Discount Retail Chain Lidl Netherlands has published its new sustainability report for 2024–2025 . Lidl publishes a sustainability report every year in accordance with the guidelines of the Global Reporting Initiative (GRI). In these reports, it shares the progress on our sustainability goals. In it, the supermarket chain announces that it is fully committed to net-zero emissions by 2050. The targets for 2030 and 2034 have also been further tightened. Further highlights are:
Dec 4, 20252 min read


Netherlands: Die Grenze is the fastest growing retail chain
Discount Retail Chain Die Grenze will open its first branch in Amsterdam this week. With 50 new branches in five years, Actionkiller Die Grenze is the fastest growing retail chain in the Netherlands and the pride of Twente. "I can't eat all that money on my own. I'd rather put it in the business," says founder Bert Hesselink. The branch in Amsterdam is the eightieth of the Twente bargain chain, one of the few bright spots in the gloomy shopping landscape . With 50 new branche
Nov 27, 20255 min read


Germany: This is how the low-cost retailer Action is overrunning the retail trade
Discount Variety Retail Chain Action is expanding at a rapid pace in Germany. Internal documents show ambitious profit targets and how Action became a money-printing machine for the investor 3i. Action now operates 3190 stores in 14 European countries. The non-food discounter is expanding at a rapid pace. Year after year, Action increased its turnover to almost 14 billion euros (2024), conquering new countries again and again, most recently Switzerland, Romania and Portugal.
Nov 18, 20257 min read


Netherlands: Sales growth Action across Europe continues
Discount Variety Retail Chain Action, the non-food discounter, continued to deliver growth across Europe in the third quarter of 2025, despite softening consumer sentiment in Europe. Nine-month net sales grew to €11.2 billion, up 17.4% from 2024. Like-for-like sales growth was 6.3%, primarily driven by customer growth. Action stores once more delivered strong customer growth with an especially strong performance in Italy and Spain. Action’s summer season assortment, from picn
Nov 13, 20253 min read


Netherlands: Lidl expands distribution center by almost fifty percent
Discount Retail Chain Lidl Netherlands is further expanding its logistics in the Netherlands. The distribution centre in Etten-Leur will...
Sep 23, 20251 min read


UK: 3i searches for next ‘gem’ as short seller circles
Discount Variety Retail Chain Action was purchased early last decade by Britain’s oldest private equity firm 3i, even those involved in...
Sep 8, 20256 min read


Netherlands: Research on who will fill the larger price gap between A-brands and private labels?
All groceries have become more expensive in the past three and a half years. The shelf prices of A-brand products rose slightly more than...
Sep 5, 20255 min read


Netherlands: Zeeman sells diamond for 29.99 euros
Discount Textile Retail Chain Zeeman once again surprises the market with the introduction of a lab-grown diamond in a silver pendant....
Sep 4, 20254 min read


Netherlands: Pepco Group buyback
Discount Variety Retail Chain Pepco Group has announced that it has completed the first tranche of its €50 million share buyback program,...
Sep 4, 20251 min read


Netherlands: If supermarket function disappears, 25% of value remains
Supermarket real estate has been a stable investment for years, but there are also risks involved. Especially in a period in which...
Sep 3, 20252 min read


Research: A-brands are losing ground, three-quarters of European households have it at home
Falling sales, frugal consumers and shops that promote their private labels are keeping the manufacturers of A-brands awake. According to...
Aug 1, 20252 min read


Romania: Lidl is growing particularly strong
Discount Retail Chain Lidl is active in 30 in Europe. Lidl currently operates 12,350 stores and 225 logistics centers in 31 countries...
Jul 22, 20252 min read
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