Discount Retail Consulting (DRC) was invited as international experts to a high-profile CAA event with 500+ attendees. The member event is organised annually by the China Ants Alliance (CAA), a major retail buying alliance based in Zhengzhou, China. The 2025 National Private Brand Conference combined with the China Ants Alliance (CAA) Annual Meeting in Zhengzhou (December 15-16, 2025) was a massive success, with more than 3,000 retailers and suppliers visiting this annual eve

Discount Retail Consulting Management was also invited by China Ants Alliance (CAA), after visiting various manufacturers and trading platform companies ( see also our reports on small commodity production city Yiwu  and food production city Luohe  and Aldi China store Shanghai ). CAA is a voluntary retail buying alliance of over 100 regional retail chains operating in 29 provinces across China, jointly operating 9,000 stores with a total annual turnover of about RMB 100 bill