China: Zhengzhou; visit at CAA's buying center for > 100 Chinese retailers

Discount Retail Consulting Management was also invited by China Ants Alliance (CAA), after visiting various manufacturers and trading platform companies (see also our reports on small commodity production city Yiwu and food production city Luohe and Aldi China store Shanghai).

CAA is a voluntary retail buying alliance of over 100 regional retail chains operating in 29 provinces across China, jointly operating 9,000 stores with a total annual turnover of about RMB 100 billion. These retailers work together under the guidance of CAA’s cooperation.

CAA is constantly innovating its development model, cooperating with their members to expand the scale of operations and share local, national and international resources. The goal is to help regional retailers cope with the competitive environment in the food retail industry. The main service of CAA is developing private label (PL) for their members, joint global sourcing, business data analysis, shop operation management, training, marketing and in-depth communication between members.

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