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Germany: Lidl undertakes major store restructuring for Non-Food Categories
Discount Retail Chain Lidl has quietly launched a major store remodeling campaign for non-food categories in its home market of Germany. For a long time, Lidl’s non-food categories — such as general merchandise, small household appliances, and apparel — followed a classic promotional model featuring limited-time, limited-quantity spot buys rotated on weekly themes. Recently, however, Lidl announced a drastic restructuring of its store layouts. It is shifting its non-food priv
19 hours ago3 min read


Germany: Two discounters Crowned Germany’s Favorite Brands for 2026
Discount Retail Chain Aldi Nord and Lidl Crowned Germany’s Favorite Brands for 2026. Navigating everyday consumer choices — from grabbing dinner ingredients to choosing a bank or furnishing a home — can be overwhelming due to a saturated market. To help consumers find their bearings, the Cologne-based consulting firm ServiceValue conducted its annual comprehensive study to identify the brands Germans trust and prefer the most. The massive survey analyzed over 292,000 customer
21 hours ago2 min read


Germany: More customers are choosing ALDI for daily shopping
Discount Retail Chain ALDI Nord continues to see significant growth as a rising number of consumers across Europe opt for the discounter’s model. This expansion highlights a persistent demand for reliable quality paired with low prices, particularly amid economic volatility. According to the company, this growth trajectory provides tangible benefits for daily consumers, stable prospects for its workforce, and reliability for its business partners. 2025 Performance Overview AL
Apr 292 min read


Netherlands: Schwarz Digits signs agreement with Dutch Government
Discount Retail Chain Lidl's sister company Schwarz Digits, the IT arm of the German Schwarz Group, has finalized a major framework agreement with the Dutch Ministry of Justice and Security (SLM Rijk). This landmark deal officially clears the STACKIT Public Cloud for use by public sector organizations throughout the Netherlands. Rigorous Standards & Proven Security This approval wasn't granted overnight. To ensure the highest levels of data integrity, the platform underwent a
Apr 271 min read


Germany: Aldi clears out its assortment
Discount Retail Chain Aldi Süd is undergoing a significant strategic reorganization in Germany, involving a rigorous "clearing out" of its product assortment to return to its core discount roots. This move is part of a broader cost-cutting initiative aimed at streamlining operations and reducing complexity. The Strategy: A Return to "Hard Discount" Roots After years of expanding its range to include more fresh items, regional specialties, and premium national brands, Aldi Süd
Apr 272 min read


Germany: ALDI again receives top marks from Stiftung Warentest and ÖKO-TEST
Discount Retail Chain ALDI own private label brands are convincing in key everyday categories - even in direct comparison with well-known brand products show the latest results from independent German consumer organisations Stiftung Warentest and ÖKO-TEST in April 2026. For customers, this means: good quality, reliable test results, and a low price. ALDI remains true to its promise to always offer high quality at the lowest possible price - so everyone can rely on the basic s
Apr 272 min read


USA: The "ALDI" Revolution - From Store Brand to Global Power Brand
Discount Retail Chain ALDI USA has just announced its largest packaging refresh to date, marking a historic shift in its global strategy. The lines between "retailer" and "brand" are officially blurring. While many retailers hide behind dozens of "phantom" private labels, ALDI is doing the opposite: It is putting its own name front and center. ALDI US: The Bold "Namesake" Move In the US, ALDI is launching its first-ever namesake brand. The "ALDI" Stamp: Thousands of products
Apr 242 min read


Germany: Kodi takes over discounter Mäc Geiz
Discount Variety Retail Chain Kodi operates 150 stores in North Rhine-Westphalia, and now the company is taking over 200 Mac Geiz stores in the east. The chains want to partially merge their operating business, but keep their brand names. The non-food discounter Mäc Geiz is changing hands. Kodi Beteiligungs GmbH, which also owns the discounter Kodi, is taking over the chain. The purchase contracts have already been signed, as the company announced when asked by the German Pre
Mar 232 min read


Germany: Aldi makes a nice increase in sales, but market shares under pressure
Discount Retail Chain Aldi South saw its sales rise by approximately 500 million euros to reach 18.8 billion euros in 2025, yet it is losing market share in Germany's fiercely competitive food retail sector. Positively, Aldi South has consistently enhanced the productivity of its individual stores over recent years. Currently, a single store generates 9.3 million euros in net sales. However, the potential for growth in new markets has been exhausted, allowing competitor Lidl
Mar 122 min read


Germany: ALDI Nord reaches 5,555 stores across Europe
Discount Retail Chain ALDI Nord Group now operates 5,555 stores across Europe. Over the past year alone, it opened more than 100 new stores and completed over 200 modernisations, further strengthening our presence across eight European markets. This achievement reflects our long-standing commitment to simple, reliable and affordable shopping - and underlines how strongly Aldi`s discount model resonates with millions of customers. Driving growth in Spain Spain continues to
Mar 51 min read


Germany: DIY stores under pressure: Lidl and Aldi attack industry in a targeted manner
Discount Retail Chains such as Lidl, Aldi or Action are increasingly attacking classic DIY stores with cheap DIY products and gaining market share. Private labels such as Parkside in particular are becoming bestsellers and reach millions of customers directly during their weekly shopping. DIY stores are responding with new own brands and service, but are hoping above all for impetus from renovations and the increase in building permits. Arnold Schwarzenegger is full of admira
Mar 52 min read


Germany: DRC at EuroShop 2026 - Driving the Future of Discount Retail
Discount Retail Consulting management team was out in full force at EuroShop 2026 in Düsseldorf on February 24 and 25. The event lived up to its reputation as a premier networking hub, allowing us to engage with an impressive mix of prospective clients and long-standing partners. The exhibition served as a vital touchpoint for our global network, offering the chance to reconnect with international clientele from China, Turkey, Germany, North-Macedonia, the UK, Russia, Thailan
Mar 21 min read


Germany: ALDI global supply chain compliance system construction and factory inspection standard implementation
Discount Retail Chain ALDI implements, as the world's leading affordable retail giant, full-dimensional, high-standard, and strongly executed factory inspection audits for suppliers, which is a hard threshold for entering its supply chain, and the audit results directly determine the qualifications and order size. ALDI's factory inspection is an important and rigorous part of entering its global supply chain system. It is not just a simple audit, but a systematic assessment o
Feb 202 min read


Germany: Lidl’s Latest "It-Piece" is a Trolley Bag
Discount Retail Chain Lidl Germany has teamed up with avant-garde designer Nik Bentel to develop a handbag inspired by a standard shopping cart. Here is what the branded fashion accessory looks like and how you can get your hands on one. It’s no secret that Lidl has a knack for fashion; their limited collections have thrilled younger audiences in the recent past. One of the discounter's last fashion ventures was the 2024 "Croissant Bag," inspired by Lidl's butter croissant, w
Feb 202 min read


North-Macedonia: Lidl deepens strategic partnerships with North Macedonian suppliers
Discount Retail Chain Lidl North-Macedonia collaborates with various partners to support local producers and create opportunities for consumers and businesses, thereby connecting them to European markets. "Lidl is exploring opportunities in agriculture and local production because our objective is clear: to establish long-term partnerships and incorporate Macedonian producers into Lidl's international supply chain," stated our Commercial Director, Stefan Georgiev, during the
Feb 172 min read


Germany: Aldi is allowed to sell coffee at a loss
Discount Retail Chain Aldi Süd has emerged victorious in a lawsuit initiated by the coffee roaster Tchibo. The judges found no issue with selling coffee below production costs. For the Hamburg-based company, this ruling signals a concerning trend for the entire industry. Once again, Tchibo faced a legal setback against Aldi Süd regarding allegedly low coffee prices. According to a spokeswoman, the 6th Cartel Senate of the Düsseldorf Higher Regional Court dismissed the appeal
Feb 103 min read


BENELUX: DRC Strategic Sourcing: Bridging European Innovation and GCC Retail Excellence
Discount Retail Consulting GmbH (DRC) recently had the privilege of organizing and navigating a high-impact sourcing tour under the esteemed auspices of Dr. Mohamed Althaf , Group Director of Global Operations and CSO of LuLu Group International. Navigated alongside Simon Alexander , Regional Director of LuLu Qatar, and LuLu’s dedicated international buying leads Mohammed Shabab (Y International Italia) and Mohamed Sanij (Y International UK), the tour marked a significant m
Feb 102 min read


Spain: MR. D.I.Y. opens a new store model
Discount Variety Retail Chain MR. D.I.Y. boosts its expansion in Spain with the opening of a store in the El Rosal shopping center, in Ponferrada (León). This is the first store of the brand in Castilla y León with its renewed store concept. The MR.D.I.Y. store in El Rosal has a surface area of 550 m², is located on the first floor of the shopping centre and responds to the company's commitment to locations in high-traffic shopping centres. With this opening, the chain advanc
Feb 52 min read
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