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Germany: DRC at EuroShop 2026 - Driving the Future of Discount Retail

Discount Retail Consulting management team was out in full force at EuroShop 2026 in Düsseldorf on February 24 and 25. The event lived up to its reputation as a premier networking hub, allowing us to engage with an impressive mix of prospective clients and long-standing partners.


The exhibition served as a vital touchpoint for our global network, offering the chance to reconnect with international clientele from China, Turkey, Germany, North-Macedonia, the UK, Russia, Thailand, Kazakhstan and Uzbekistan.


Key Highlights from the Floor

  • A Global Focal Point: Discount retail continues to be one of the fastest-growing grocery channels worldwide. It was clearly the "topic of the hour," sparking intense discussion among industry leaders looking to optimize their value proposition.

  • Leading the Conversation: At the Kaplanlar booth — which earned a well-deserved 3rd place for best booth design — DRC took center stage. As the leading authority in the sector, we delivered a presentation on global discount retail trends to a highly engaged, standing-room-only audience.

  • Industry Synergy: EuroShop remains the ultimate venue for retail convergence. It provided a unique space to bridge the gap between various disciplines — from store design and innovative IT solutions in ESL, AI and pricing to cutting-edge refrigeration and equipment.


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