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China: The Gateway to China’s Retail Transformation, 2026 Zhengzhou New Retail Expo supported by DRC
The 2026 Longshang and Qiyang Zhengzhou Expos, held for the first time this year, serve as the leading venue for retail transformation, connecting global manufacturers and buyers throughout the entire value chain. Scheduled for May 8th–10th in Zhengzhou, known as China's food production capital, the event will host 800 exhibitors and anticipates 60,000 visitors, establishing itself as the ultimate center for private label brands and modern retail strategy. Strategic Insights:
Apr 152 min read


China: Hema’s Strategic Transformation: From "New Retail Experiment" to Market Leader
Discount Retail Chain Hema NB as part of Alibaba`s HEMA group is growing strong in a highly competitive markets field here some data on the format. 1. Financial Performance & Ambitious Targets The 200B Goal: 2025 is a landmark year for Hema, with year-over-year growth exceeding 40%. GMV is expected to surpass 100 billion RMB, with a firm target to break the 200 billion RMB revenue mark within three years. Scale Comparison: A 200 billion RMB revenue would place Hema's volume o
Mar 92 min read


China: Hema NB opened 400 stores in 80 days
Discount Retail Chain NB stands for Neighbourhood Business. As the third division of the Hema business group, it is regarded as an important move for Hema to enter the community e-commerce. Hou Yi also placed high expectations on Hema NB, and defined the project as "Hema's People's Livelihood Project" in the internal letter. Hou Yi revealed that Hema NB started to form a team in March this year, and opened its first store in Shanghai on April 28. Up to now, there are more tha
Feb 205 min read


China: Hard Discounter Hema NB - from Incubation to Independence
Discount retail chain Chao He Suan (formerly Hema) NB, owned by Alibaba, has launched its first store in South China. This move also marked the moment when the core team defined their product and expansion strategy. Chao He Suan NB has grown to a point where its organizational structure, product development, and supply chain operate largely independently. "The notion that 'premium fruit goes to Hema Fresh (Freshippo) while mid-grade fruit goes to discounter Chao He Suan NB' i
Feb 33 min read


China: Hema NB gets competition, Meituan, JD.com, FD and Aldi fight for market share
Discount Retail Community Chains are the new collective format for retail brands in 2025. At the end of last year, the first store of the "Lianhua Fude (FD)" brand under Lianhua Huashang Group opened in Senhe Plaza, Hangzhou. It has 1,200 SKUs and the store's main products are fresh produce and food, marking the official launch of Lianhua Huashang discount store's new brand "Lianhua FD". On March 20, Dingdong Outlet Wuxi store officially opened. As a community discount store
Dec 3, 20254 min read


China: Hema NB outlet store launches nationwide store opening, planning to open 500 stores
Discount Retail Chain Hema's NB outlet stores will be fully launched nationwide, entering Jiangsu, Zhejiang, Beijing, and Shanghai. The plan is to open 500 Hema NB outlet stores in 2024. "The model has been implemented. With over 2,800 county-level cities and around 290 prefecture-level cities in China, opening 10,000 Hema NB outlet stores is not a dream, it will definitely come true," mentioned Hou Yi, CEO of Hema, posted on his WeChat Moments in 2024. It is understood tha
Dec 3, 20252 min read


China: Meituan opens its first brick-and-mortar discount store in Hangzhou
Online Retail Chain Meituan opened its first discount store in Hangzhou, China. The discount format has the brand name is "Happy Monkey"....
Sep 8, 20257 min read


Workshop: Chinese retailers exploring discount in Europe
The recent visit of a second group of 17 prominent Chinese retailers and FMCG manufacturers to the Netherlands and Germany provided a valuable opportunity to deepen their understanding of the discounter model and value chain, which has not fully penetrated China's grocery sector. This visit followed the first group's trip in May this year. See: China: Chinese retailers exploring German discount retail ( discountretailconsulting.com ) During the visit, the delegation toured di
Oct 4, 20242 min read


China: Chinese retailers exploring German discount retail
A recent visit of 30 prominent Chinese retailers to Germany was a valuable opportunity to gain a deeper understanding of the discounter...
May 27, 20243 min read
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