Discount Retail Chain NB stands for Neighbourhood Business. As the third division of the Hema business group, it is regarded as an important move for Hema to enter the community e-commerce. Hou Yi also placed high expectations on Hema NB, and defined the project as "Hema's People's Livelihood Project" in the internal letter. Hou Yi revealed that Hema NB started to form a team in March this year, and opened its first store in Shanghai on April 28. Up to now, there are more tha

Discount Retail Chain ALDI and Hema Super-Value NB ( 超盒算NB)  have gone a step further by selling products directly out of their original shipping crates and turnover boxes. They have stripped away the layers of packaging that define modern retail, returning to the most primal and core dimension: the exchange of goods. With an almost raw honesty, they tell us that the essence of retail has nothing to do with flashy appearances. Hard Discount retail can be summarized by four k

Discount Retail became in 2025 a buzzword in China, with the concept of "discount" evolving beyond a mere consumer strategy of "buying more for less." It represented a significant strategic transformation for the entire industry. Reflecting on this, the global discount retail sector experienced an unprecedented upheaval, beginning with Aldi China with digital presence in 2017 and physical stores in 2019. Subsequently, the top three Chinese tech giants, JD.com and Meituan, ope