Discount Retail Chain Save A Lot announced the launch of its new Fresh Cut Meat campaign, spotlighting the retailer’s commitment to providing customers with fresh, quality meat cut in store at affordable prices. The campaign is anchored in a commercial that extends across social, in-store and other digital channels. It’s designed to highlight a key point of difference from other national grocery stores, which is that Save A Lot cuts meat fresh in-store. This differentiator al

As the traditional, one-size-fits-all Carrefour model continues to decline, brick-and-mortar retailers are aggressively seeking new paths to survival. The latest disruptive strategy gaining traction is the "Kakashi School." Created by Meituan’s crossover venture, Happy Monkey (开心猴子), this model bridges the gap between e-commerce and physical retail. Named after the "Copy Ninja" Kakashi Hatake from the anime Naruto, this school does not waste resources inventing its own moves

Discount Retail Chain Lidl has quietly launched a major store remodeling campaign for non-food categories in its home market of Germany. For a long time, Lidl’s non-food categories — such as general merchandise, small household appliances, and apparel — followed a classic promotional model featuring limited-time, limited-quantity spot buys rotated on weekly themes. Recently, however, Lidl announced a drastic restructuring of its store layouts. It is shifting its non-food priv

Discount Retail Chain Aldi UK's latest campaign goes after supermarket loyalty schemes to remind shoppers that low prices should be enjoyed by everyone. Not just those with a loyalty app or card. The creatives from McCann Manchester shows shoppers that with Aldi you don’t need to sign up to a complicated loyalty scheme to access low prices because, unlike their competitors, Aldi doesn’t have a loyalty scheme. There are no points, cards, or faff when you want to do your big sh

Discount Retail Chain Lidl continues recent marketing focus on fresh food and healthy eating with another major sports tie-in. Across Europe, Lidl continues to promote its commitment to healthy eating by forging strong links with fresh produce. And the latest example of that marketing strategy can be seen at the Men’s Handball European Championship, which takes place in Sweden, Denmark and Norway from 15 January to 1 February. As the tournament’s official fruit and veg suppli

Discount Retail Chain Aldi South has assigned Publicis Media for its global media planning and buying work following a lengthy...

Discount Retail Chain Lidl brings Arnold Schwarzenegger back in the spotlight for PARKSIDE, the DIY private label brand exclusively from...

Discount Retail Chain ALDI Stores Australia asked Landini Associates to help design a smaller, urban infill format, where the rules...

Discount Retail Chain Tiendas 3B chain presented its most recent advertising campaign, led by the charismatic Bolivian singer Fabio...

Discount Retail Chain Lidl USA plans to launch a marketing campaign aimed at boosting the chain’s name recognition with shoppers on this...

Discount Retail Chain Aldi UK (German family owned) has sent social media into a frenzy by releasing their latest Adidas-inspired...

Discount Retail Chain Aldi USA fans created a social media frenzy on Wednesday morning as the discount grocer’s devotees posted pics of...

Discount Variety Retail Chain MR. D.I.Y. Thailand (owned by Malaysia based PE firm Creador) sends love and care to disabled cats and...