1 day ago2 min

Poland: Lidl runs on Biedronka's fuel

Discount Retail Chain Lidl Poland has started to use the marketing tool that Biedronka had previously used for many months. Such an...

1 day ago3 min

USA: Lidl to relaunch its brand in the US

Discount Retail Chain Lidl USA plans to launch a marketing campaign aimed at boosting the chain’s name recognition with shoppers on this...

Aug 72 min

Germany: ALDI SOUTH makes a promise of freshness for fruit and vegetables with a new campaign

Discount Retail Chain ALDI SOUTH is placing a clear focus on quality and freshness and is launching a new campaign with a promise of...

Jul 23 min

Germany: Lidl is reorganising and streamlining its board of directors

Discount Retail Chain LIDL's chairman of the board Kenneth McGrath has now completed the restructuring of the board structure. From 1...

Jun 51 min

Turkey: A101 also challenges awards with 'The Biggest Challenge'

Discount Retail Chain A101, owned by won the Silver Effie in the 'Multi Retail and Marketplace' Category at the Effie Awards, the...

Mar 30, 20232 min

UK: Shoppers are going wild for Aldi’s new clothing range dubbed ‘Aldidas’

Discount Retail Chain Aldi UK (German family owned) has sent social media into a frenzy by releasing their latest Adidas-inspired...

Mar 28, 20232 min

USA: Aldi turns the middle aisle into a runway as fan gear creates social media frenzy

Discount Retail Chain Aldi USA fans created a social media frenzy on Wednesday morning as the discount grocer’s devotees posted pics of...

Mar 21, 20233 min

Thailand: MR. D.I.Y. donates funds and essential items to home for Handicapped Animals Foundation

Discount Variety Retail Chain MR. D.I.Y. Thailand (owned by Malaysia based PE firm Creador) sends love and care to disabled cats and...

Mar 21, 20231 min

UK: How does the Plus App work and what do you get with it?

Discount Retail Chain Lidl (owned by the German Schwarz Group) unveiled its Lidl Plus app back in 2020, but if you’re not already a...

Dec 31, 20229 min

Netherlands: Marketing makes Aldi more relevant and self-evident'

Discount Retail Chain Aldi Netherlands (German family owned) is back. While other supermarket chains advanced and the German super was...

Dec 21, 20222 min

Germany: Aldi distributes leaflets via WhatsApp

Discount Retail Chain Aldi Nord and Aldi Süd (both German family owned) are now using social media platform WhatsApp to communicate with...

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