USA: Save A Lot now has a Fresh Cut Meat campaign

Discount Retail Chain Save A Lot announced the launch of its new Fresh Cut Meat campaign, spotlighting the retailer’s commitment to providing customers with fresh, quality meat cut in store at affordable prices.

The campaign is anchored in a commercial that extends across social, in-store and other digital channels. It’s designed to highlight a key point of difference from other national grocery stores, which is that Save A Lot cuts meat fresh in-store. This differentiator allows customers to gain greater value without sacrificing freshness or convenience during a time when many families are looking for ways to stretch their grocery budget.

“This campaign is designed to drive better visibility to how we offer … value to customers. Since our stores don’t typically have meat counters, customers don’t often know that their meat is cut fresh in-house, which allows us to deliver freshness, convenience and value all in one place,” said Katie Kobus, vice president of Marketing.

The campaign highlights Save A Lot’s fresh meat offerings across stores nationwide, where trained meat cutters prepare select beef and pork products fresh in store daily. The effort reinforces the retailer’s focus on delivering accessible grocery options in neighborhoods and communities across the country.

The average price of beef in the U.S. is $9.64 per pound with ground beef averaging $6.90 to $8.34 per pound and premium steaks running up to $19 a pound.

The price of meat is at an all-time high due to several factors, including ongoing drought conditions and smaller herds.

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