Discount Retail Chain BJ’s Wholesale Club is introducing interactive advertising screens within aisles, complementing the digital end caps already present in its stores. The retailer is expanding its deployment of the Looma in-store digital platform.  BJ’s members will now receive personalized wine and cocktail suggestions directly at the shelf in all clubs featuring beer, wine, and liquor sections. BJ’s aims to enhance members' wine and liquor discovery and simplify purchasi

Discount Retail Consulting had the chance to share their insights on international discount retail in the esteemed RSEF magazine. The Red Sea, a crucial global waterway, connects Europe, Africa, and Asia. Extending from the Suez Canal in the north to the Bab el-Mandeb Strait in the south, it serves as a vital artery for international trade and is a region abundant in cultural heritage, natural resources, and untapped economic opportunities also for discount retail. As the Eur

Discount Retail Chain Aldi South has assigned Publicis Media for its global media planning and buying work following a lengthy...

Trader Joe’s, owned by German Aldi Nord Group, stands firmly against the in-store retail media technology. “So it turns out we are all...