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Netherlands: Aldi is now the fastest growing supermarket in the Netherlands
Discount Retail Chain Aldi Netherlands is now suddenly the fastest growing supermarket in the Netherlands. Renovated stores, a wider range of products and a smart response to low consumer confidence are at the basis. But whether this is the beginning of a real comeback, experts do not yet dare to say. The champagne – from Aldi's private label brand Veuve Durand, of course – will have opened at Aldi. Aldi is suddenly the fastest growing supermarket in the Netherlands, accordin
2 days ago5 min read


Research: Private Labels Hits 50% Share in Europe’s Core FMCG Markets
Private-label products reached a historic unit share across major European markets, driven by inflation, digital shopping, and AI-led purchasing behaviour. For the first time, retailer's own private branded labels have reached 50% of units sold across Europe’s leading FMCG markets — France, Germany, Italy, the Netherlands, Spain, and the United Kingdom — marking a structural turning point for the sector. According to the latest analysis by Circana, growth has been steady sinc
2 days ago3 min read


USA: Save A Lot revamps its Hispanic private-label range
Discount Retail chain Save A Lot announced Monday it is relaunching and expanding its private-label Hispanic brand under a new name, La Tierra de Sabores. The brand features vibrant colors and patterns designed to reflect a more authentic, modern look and consolidates Save A Lot’s assortment of Hispanic items previously sold under the Tio Santi and Caracara brands and includes items like tortillas, seasonings and queso. All items are transitioning to La Tierra de Sabores an
5 days ago1 min read


USA: Walmart’s Great Value brand gets first redesign in over a decade
Walmart has unveiled a redesign of its Great Value private brand, marking the first major update to the product line in over a decade. The overhaul aims to modernize packaging and improve accessibility while maintaining the affordability and quality the brand is known for. Great Value, launched in 1993, is Walmart’s largest private brand and the largest food and consumables consumer packaged goods brand in the United States. According to the company, Great Value products are
5 days ago2 min read


BENELUX: DRC Strategic Sourcing: Bridging European Innovation and GCC Retail Excellence
Discount Retail Consulting GmbH (DRC) recently had the privilege of organizing and navigating a high-impact sourcing tour under the esteemed auspices of Dr. Mohamed Althaf , Group Director of Global Operations and CSO of LuLu Group International. Navigated alongside Simon Alexander , Regional Director of LuLu Qatar, and LuLu’s dedicated international buying leads Mohammed Shabab (Y International Italia) and Mohamed Sanij (Y International UK), the tour marked a significant m
Feb 102 min read


Germany: Aldi vs. Lidl the price battle goes into the next round
Discount Retail Chain Aldi is keeping the frequency high: The discounter reports seven price reductions in the first six weeks of the new year and thus sees itself confirmed as the price leader in Germany. And the retailer also lets the consumer know this mantra-like, be it in radio and TV commercials or on billboards and in online advertisements. Because Aldi feels attacked and challenged. And in fact, competitor Lidl has been trying to adopt the price leader image for some
Feb 46 min read


Research: US Private label sales reach record high in 2025
Private label sales continued to set record numbers and outpace national brand sales in 2025, according to research from the Private Label Manufacturers Association (PLMA) and market research firm Circana. Dollar sales for private label products increased 3.3% to an all-time high of $282.8 billion over the 52-week period ended on Dec. 28, 2025. Comparatively, national brand sales grew 1.2% during the same timeframe. Unit sales among private label brands additionally grew 0.6%
Jan 271 min read


Research: Aldi USA dominates fastest-growing private-label list
Numerator, a consumer data and technology firm, has unveiled its 'Brands to Watch for 2026', spotlighting the fastest-growing CPG and private-label brands. Protein emerged as a key factor among both the rapidly expanding and well-established brands. This year's list of fastest-growing brands underscores the increasing demand for protein. Two protein bar brands, Built Bar and Barebells, secured spots in the top 10, along with four healthier alternatives to traditional favorite
Jan 232 min read


Research: US Private-label sales hit record $282.8B in 2025, outpacing national brands
Private-label retail sales in the United States reached a record $282.8 billion across all outlets in 2025, an increase of more than $9 billion from 2024, according to the Private Label Manufacturers Association, citing recently released Circana Unify+ data. “Private-label growth reflects a shift in consumer priorities, as retailer-owned brands increasingly compete — and win — on value, quality, health and sustainability, not just price," said Peggy Davies, president of PLMA
Jan 232 min read


Italy: ARD Discount growth in southern Italy
Discount Retail Chain ARD Discount, the brand owned by Ergon S.p.A., returned for the sixth consecutive year to Marca, the international private label exhibition in Bologna to present its 2025 results, future projects and new branded products. Marco Sgarioto, CEO of Ergon, underlines the importance of 2 025 for the brand and the value of participation in the two days of the Marca: "2025 was a year of important development for ARD Discount. Among the most significant results,
Jan 236 min read


China: ALDI, The New "Supermarket Champion" of Personal Care
Discount Retail Chain ALDI is globally known for affordable groceries, its personal care line, specifically its private label brands like Lacura, is currently exploding on social media. In China, ALDI has recently sparked a "shopping craze" by offering high-end ingredients at "absurdly" low prices. Can a $7 product really replace a $600 luxury brand? ALDI China recently launched its Caviar Luxury Collection, marketed as "the first caviar essence of your life." Price Point: It
Jan 202 min read


USA: Save A Lot plans to pull 7 artificial dyes from private-label line
Discount Retail Chain Save A Lot's customers can expect to begin seeing changes across several product categories immediately with all 113 affected products scheduled for updates by the end of 2027. Save A Lot announced that it will remove seven artificial dyes from its own private-label products. Customers can expect to begin seeing changes across several product categories immediately, the grocer said, with all 113 affected products scheduled for updates by the end of 2027.
Jan 122 min read


China: Hema NB doubles stores in six months to gain ground in China’s fragmented grocery market
Discount Retail Chain Hema NB learns Alibaba to anchor its discount retail push. In the first half of this year, Hema NB generated revenue of about RMB 8 billion (USD 1.1 billion), marking double-digit growth from the same period last year. The discounter now operates nearly 300 stores, doubling its footprint in six months, with most clustered in central and suburban areas of major cities in eastern China. Hema declined to comment on the figures. Earlier, the company introduc
Dec 3, 20254 min read


USA: Lidl US CEO: Private brands are life and death for us
Discount Retail Chain Lidl USA opened its first store in the United States, less than a decade ago, bringing its European grocery acumen and a focus on private label to this side of the Atlantic Ocean. Since the doors opened at the grocer’s initial locations in North Carolina and Virginia in 2017, the ride has been a bumpy one at times and included a management change in 2023 when Joel Rampoldt was named CEO and officially took over in September of that year. Now, more than
Nov 18, 20253 min read


USA: Aldi US trims its own brands, prints name on all private label packaging
Discount Retail Chain Aldi USA is undertaking a major US product rebrand by stamping its name on all private label products, reducing the number of own private label brands from approximately 90 to 26, and introducing the namesake "The Aldi Brand" for some products. This initiative, launched in late September in response to customer feedback, aims to make Aldi's private label quality more recognizable and visible to shoppers. “The new look and feel of our products is the next
Nov 12, 20252 min read


Netherlands: Research on who will fill the larger price gap between A-brands and private labels?
All groceries have become more expensive in the past three and a half years. The shelf prices of A-brand products rose slightly more than...
Sep 5, 20255 min read


Germany: Aldi Private Label Manufacturer List – Who is behind it?
Discount Retail Chain Aldi private labels offer an impressive combination of quality and affordable prices. Many of these products come...
Sep 3, 20256 min read


Europe: LIDL launches new PARKSIDE campaign with Arnold Schwarzenegger and Ralf Moeller
Discount Retail Chain Lidl brings Arnold Schwarzenegger back in the spotlight for PARKSIDE, the DIY private label brand exclusively from...
Aug 28, 20252 min read
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