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Italy: Aldi’s New Era: "Back to Basics," Enhanced Efficiency, and over 85% Private Label
Discount Retail Chain Aldi Italy entered the Italian retail market eight years ago, Aldi is launching a new commercial phase that returns to the core of its discount roots: a streamlined selection, everyday low prices, high-quality fresh produce, and a strong private label identity. Corradomaria Vella, Head of Commercial at Aldi Italia, discusses how this "Back to Basics" strategy aims to reduce complexity, boost efficiency, and establish Aldi as a premier shopping destinatio
Jun 164 min read


USA: Aldi Taps Into 'Blind Box' Trend With Free Grocery Giveaways
Discount Retail Chain Aldi USA is offering 'blind boxes' in four themes: snack, protein, fiber, and mystery. Aldi is tapping into blind box culture with a limited-time promotion that will allow shoppers to claim one of four product-themed boxes to be released daily via a special website. From June 22 through June 25, a new Aldi Blind Box will be released at 12 p.m. Eastern time, which can be claimed by visiting Aldiblindbox.com. Winning boxes, which are free, will be shipped
Jun 162 min read


Poland: Lulu Retail & Y International organise a Discounter Buyer Pitch Event for the CEE region in Łódź, Poland
Lulu Retail Holding PLC (Lulu Retail) and DRC Discount Retail Consulting GmbH cordially invite Polish and other CEE FMCG manufacturers to present their product portfolios (private labels and factory brands) for international export business. The Opportunity Lulu Retail — the market leader in the GCC grocery format—is actively expanding. In addition to their core hypermarkets, supermarkets and convenience stores, Lulu Retail is launching a new hard discount store format in the
Jun 131 min read


Workshop: The Strategic Engine of Hard Discount - Mastering Private Label 2.0
In the high-stakes arena of hard discount retail, success ultimately hinges on three execution pillars: product, efficiency, and price. As market competition intensifies, Private Label (PL) programs have evolved from a margin-boosting option into the primary strategic battleground. When executed properly, private label naturally optimizes product differentiation, slashes cost structures, and unlocks maximum pricing elasticity. However, capturing this value requires a profound
Jun 124 min read


Research: Poland FMCG Market a serious discount retail export destination
Poland's FMCG market grew in value by PLN 14.5 billion last year. That figure has circulated widely in trade media, prompting more than a few international suppliers to take a serious look at Poland as an export destination. But place a second number next to it: over the same period, actual FMCG sales volumes fell by 1.8%. The logic becomes clear immediately. Value growth was driven by inflation and promotional price competition — not by consumers buying more. Real purchasing
Jun 127 min read


USA: Aldi's refreshed packaging designs hitting stores
Discount Retail Chain Aldi USA's new packaging design is now rolling into stores. Eight months after announcing a major overhaul of its branding and product packaging designs, Aldi is “making great progress” in its multiyear packaging refresh, Kristy Reitz, the grocer’s director of brand and design, told Store Brands. To date, Reitz said Aldi has finalized and shared about 60% of new product artwork with its product suppliers. She added that the results in stores are meeting
May 152 min read


China: The Expansion of Chaohesuan NB & China’s Hard Discount "Street Warfare"
Discount Retail Chain Chaohesuan NB, the hard discount banner under Alibaba’s Freshippo (Hema), officially entered Anhui province by opening three stores simultaneously in Hefei. The flagship Hefei Manle City store highlights the brand’s localized rollout strategy: Footprint: Spans approximately 800 square meters with a high-density, minimalist industrial layout. Demographics: Placed in the core Huizhou Avenue commercial district, capturing a dense residential base of over
May 153 min read


Finland: Lidl’s High-Stakes Siege of the Finnish Duopoly
Discount Retail Chain Lidl Finland currently holds the position of the country’s third-largest grocery retailer, operating within a market defined by a long-standing duopoly. With the S Group and K Group controlling more than 80% of the sector, the Finnish market is notoriously difficult to penetrate. Here, consumer loyalty programs are so deeply entrenched they function almost as a prerequisite for daily life, creating a unique challenge for any discounter. However, Lidl Fin
Apr 273 min read


Germany: ALDI again receives top marks from Stiftung Warentest and ÖKO-TEST
Discount Retail Chain ALDI own private label brands are convincing in key everyday categories - even in direct comparison with well-known brand products show the latest results from independent German consumer organisations Stiftung Warentest and ÖKO-TEST in April 2026. For customers, this means: good quality, reliable test results, and a low price. ALDI remains true to its promise to always offer high quality at the lowest possible price - so everyone can rely on the basic s
Apr 272 min read


USA: ALDI Bans 44 Artificial Ingredients From Its Own Private Label Products
Discount Retail Chain ALDI U.S. is sharpening its edge in private label as the category continues to soar in popularity. The discount grocer has announced it is expanding its ingredient standards by removing an additional 44 ingredients from its own food, vitamin and supplement products, including select artificial preservatives, colours, flavours and sweeteners. More than a decade ago, ALDI removed 13 ingredients and became one of the first national grocers to remove certif
Apr 243 min read


Netherlands: Aldi is now the fastest growing supermarket in the Netherlands
Discount Retail Chain Aldi Netherlands is now suddenly the fastest growing supermarket in the Netherlands. Renovated stores, a wider range of products and a smart response to low consumer confidence are at the basis. But whether this is the beginning of a real comeback, experts do not yet dare to say. The champagne – from Aldi's private label brand Veuve Durand, of course – will have opened at Aldi. Aldi is suddenly the fastest growing supermarket in the Netherlands, accordin
Apr 195 min read


Research: Private Labels Hits 50% Share in Europe’s Core FMCG Markets
Private-label products reached a historic unit share across major European markets, driven by inflation, digital shopping, and AI-led purchasing behaviour. For the first time, retailer's own private branded labels have reached 50% of units sold across Europe’s leading FMCG markets — France, Germany, Italy, the Netherlands, Spain, and the United Kingdom — marking a structural turning point for the sector. According to the latest analysis by Circana, growth has been steady sinc
Apr 193 min read


USA: Save A Lot revamps its Hispanic private-label range
Discount Retail chain Save A Lot announced Monday it is relaunching and expanding its private-label Hispanic brand under a new name, La Tierra de Sabores. The brand features vibrant colors and patterns designed to reflect a more authentic, modern look and consolidates Save A Lot’s assortment of Hispanic items previously sold under the Tio Santi and Caracara brands and includes items like tortillas, seasonings and queso. All items are transitioning to La Tierra de Sabores an
Apr 161 min read


USA: Walmart’s Great Value brand gets first redesign in over a decade
Walmart has unveiled a redesign of its Great Value private brand, marking the first major update to the product line in over a decade. The overhaul aims to modernize packaging and improve accessibility while maintaining the affordability and quality the brand is known for. Great Value, launched in 1993, is Walmart’s largest private brand and the largest food and consumables consumer packaged goods brand in the United States. According to the company, Great Value products are
Apr 162 min read


BENELUX: DRC Strategic Sourcing: Bridging European Innovation and GCC Retail Excellence
Discount Retail Consulting GmbH (DRC) recently had the privilege of organizing and navigating a high-impact sourcing tour under the esteemed auspices of Dr. Mohamed Althaf , Group Director of Global Operations and CSO of LuLu Group International. Navigated alongside Simon Alexander , Regional Director of LuLu Qatar, and LuLu’s dedicated international buying leads Mohammed Shabab (Y International Italia) and Mohamed Sanij (Y International UK), the tour marked a significant m
Feb 102 min read


Germany: Aldi vs. Lidl the price battle goes into the next round
Discount Retail Chain Aldi is keeping the frequency high: The discounter reports seven price reductions in the first six weeks of the new year and thus sees itself confirmed as the price leader in Germany. And the retailer also lets the consumer know this mantra-like, be it in radio and TV commercials or on billboards and in online advertisements. Because Aldi feels attacked and challenged. And in fact, competitor Lidl has been trying to adopt the price leader image for some
Feb 46 min read


Research: US Private label sales reach record high in 2025
Private label sales continued to set record numbers and outpace national brand sales in 2025, according to research from the Private Label Manufacturers Association (PLMA) and market research firm Circana. Dollar sales for private label products increased 3.3% to an all-time high of $282.8 billion over the 52-week period ended on Dec. 28, 2025. Comparatively, national brand sales grew 1.2% during the same timeframe. Unit sales among private label brands additionally grew 0.6%
Jan 271 min read


Research: Aldi USA dominates fastest-growing private-label list
Numerator, a consumer data and technology firm, has unveiled its 'Brands to Watch for 2026', spotlighting the fastest-growing CPG and private-label brands. Protein emerged as a key factor among both the rapidly expanding and well-established brands. This year's list of fastest-growing brands underscores the increasing demand for protein. Two protein bar brands, Built Bar and Barebells, secured spots in the top 10, along with four healthier alternatives to traditional favorite
Jan 232 min read
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