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USA: Lidl US CEO: Private brands are life and death for us
Discount Retail Chain Lidl USA opened its first store in the United States, less than a decade ago, bringing its European grocery acumen and a focus on private label to this side of the Atlantic Ocean. Since the doors opened at the grocer’s initial locations in North Carolina and Virginia in 2017, the ride has been a bumpy one at times and included a management change in 2023 when Joel Rampoldt was named CEO and officially took over in September of that year. Now, more than
Nov 183 min read


USA: Aldi US trims its own brands, prints name on all private label packaging
Discount Retail Chain Aldi USA is undertaking a major US product rebrand by stamping its name on all private label products, reducing the number of own private label brands from approximately 90 to 26, and introducing the namesake "The Aldi Brand" for some products. This initiative, launched in late September in response to customer feedback, aims to make Aldi's private label quality more recognizable and visible to shoppers. “The new look and feel of our products is the next
Nov 122 min read


Netherlands: Research on who will fill the larger price gap between A-brands and private labels?
All groceries have become more expensive in the past three and a half years. The shelf prices of A-brand products rose slightly more than...
Sep 55 min read


Germany: Aldi Private Label Manufacturer List – Who is behind it?
Discount Retail Chain Aldi private labels offer an impressive combination of quality and affordable prices. Many of these products come...
Sep 36 min read


Europe: LIDL launches new PARKSIDE campaign with Arnold Schwarzenegger and Ralf Moeller
Discount Retail Chain Lidl brings Arnold Schwarzenegger back in the spotlight for PARKSIDE, the DIY private label brand exclusively from...
Aug 282 min read


Research: A-brands are losing ground, three-quarters of European households have it at home
Falling sales, frugal consumers and shops that promote their private labels are keeping the manufacturers of A-brands awake. According to...
Aug 12 min read


USA: Costco’s Kirkland private label brand is bigger than Nike
Costco has been on a good run lately. The beloved big-box club chain has been winning new fans for its no-nonsense stand on continuing...
May 63 min read


Spain: Aldi focusses on loyalty, quality and savings
Di scount Retail Chain ALDI Spain has positioned itself as a benchmark in its own products The main reason why consumers choose these...
Oct 9, 20244 min read


Germany: Lidl beats Lancôme
Discount Retail Chain Lidl Germany steps up direct price and quality comparisons. Now also in the cosmetics category. 'Lidl beats...
Aug 2, 20241 min read


Research: Portuguese families can save more than 600 euros per year on purchases at Aldi
Discount retail chain Aldi Portugal highlights that, during the last year (from May 2023 to April 2024), consumers who had shopped in its...
Jul 11, 20241 min read


Research: Own Private Label product purchasing on the rise in Spain
Six in ten Spanish shoppers (60%) say that they are purchasing more own private-label products in a bid to save money, a new study by...
Jul 4, 20242 min read


Germany: Lidl's own private brand Parkside is the best-selling DIY brand in Europe
Discount Retail Chain Lidl's and supermarket Kaufland's, both owned by the German Schwarz Group, private label DIY tool brand 'Parkside'...
May 20, 20241 min read


Research: The Rise of Private Label in Europe's Grocery Markets
According to the latest data from Circana, private label products have experienced significant growth across Europe's largest grocery...
May 7, 20243 min read


UK: Lidl closes the year with the highest growth
Once more Lidl delivers the highest growth and market share in the UK, says latest Kantar UK market data for 12 weeks ending 24th...
Jan 4, 20242 min read


UK: Lidl emerged as the fastest growing retailer with sales up 14.7% in the latest 12 weeks
British grocery inflation has fallen below 10% for the first time since July 2022, industry data showed, providing some relief for...
Nov 7, 20232 min read


UK: Aldi prints 21,2% more sales
Aldi continues to grow at the highest rate at 21.2% (and this is growth on growth with +14.4% reported in the same period last year)...
Aug 16, 20232 min read


UK: Discounters keep on making big double digits in UK
Aldi and Lidl were the best-performing retailers in the UK in the 12-week period to 11 June, new data from Kantar has shown, with Aldi...
Jun 21, 20232 min read


Research: How UK prices compare to five EU countries
Toilet paper roll, butter and ketchup are more expensive in the UK compared to some of our biggest European neighbours, research for the...
Jun 9, 20233 min read
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