USA: Aldi Taps Into 'Blind Box' Trend With Free Grocery Giveaways
- DRC Discount Retail Consulting GmbH
- 1 hour ago
- 2 min read
Discount Retail Chain Aldi USA is offering 'blind boxes' in four themes: snack, protein, fiber, and mystery.
Aldi is tapping into blind box culture with a limited-time promotion that will allow shoppers to claim one of four product-themed boxes to be released daily via a special website.
From June 22 through June 25, a new Aldi Blind Box will be released at 12 p.m. Eastern time, which can be claimed by visiting Aldiblindbox.com. Winning boxes, which are free, will be shipped to the shopper’s home.
Aldi shoppers are also encouraged to follow AldiUSA on Instagram to see which theme drops next. The themed Blind Boxes being offered by the discount grocer include Snack, Fiber, Protein, and Mystery. Each Blind Box is touted as a limited-time grocery bundle experience featuring Aldi fan-favorites, standout staple items, and fresh picks from across the store.
“The Aldi Blind Box taps into the excitement our fans already feel walking our aisles,” said Bridget Kozlowski, director of communications for Aldi. “Our shoppers come to Aldi for value, but they also come for discovery. With surprise unboxings more popular than ever, this is our way of helping customers discover even more favorites."
Specifics on each Aldi Blind Box include:
Snack Blind Box: This option features a craveable mix designed for grazing.
Fiber Blind Box: This fiber-filled assortment brings together gut-friendly staples and fresh picks that are easy on the stomach and better on taste buds.
Protein Blind Box: This selection keeps shoppers fueled, full, and ready for whatever is next.
Mystery Blind Box: This delivery offers shoppers a surprising mix of products from across the store.
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