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Poland: Lidl points out Biedronka's smart pricing
Discount Retail Chain Lidl Poland's campaign exposed the pricing strategy used by Biedronka, but also by other chains. During the price war on the Polish market, Lidl publicly pointed out to Biedronka for differentiating the prices of the same products depending on the location of the store. In the opinion of Tomasz Stec, managing partner in the Warsaw office of the international company Simon-Kucher, which specializes in pricing, it is worth noting another interesting aspect
Jun 165 min read


Poland: The Evolution of the Polish Discounter War: From "Cheapest" to "Fairest"
Discount Retail Chain Lidl and Biedronka the two grocery retail marketleaders in Poland are at long-standing price war which has entered a new phase, moving beyond basic discount claims to a psychological battle over transparency. The Whistleblower Strategy: Lidl broke industry silence by publicly calling out Biedronka for altering prices based on store location. By exposing this standard industry practice, Lidl shifted the narrative to focus on corporate fairness. The Psycho
Jun 41 min read


USA: Visiting Ollie's Bargain Outlet: Does It Live Up to the Hype?
Discount Variety Retail Chain Ollie's Bargain Outlet may not be familiar to everyone — particularly on the West Coast and Midwest — but it has clearly cultivated a loyal following of bargain-hunters. The brand recently acquired 40 former Big Lots stores across the US in February, including four new locations in Wisconsin. Another indicator of the brand's staying power: as many brick-and-mortar stores downsize and struggle to stay afloat, Ollie's is one of the fastest-growing
Jun 34 min read


UK: Aldi's bold OOH keeps Prices Low without the Faff of Loyalty Scheme
Discount Retail Chain Aldi UK's latest campaign goes after supermarket loyalty schemes to remind shoppers that low prices should be enjoyed by everyone. Not just those with a loyalty app or card. The creatives from McCann Manchester shows shoppers that with Aldi you don’t need to sign up to a complicated loyalty scheme to access low prices because, unlike their competitors, Aldi doesn’t have a loyalty scheme. There are no points, cards, or faff when you want to do your big sh
May 12 min read


Research: Private Labels Hits 50% Share in Europe’s Core FMCG Markets
Private-label products reached a historic unit share across major European markets, driven by inflation, digital shopping, and AI-led purchasing behaviour. For the first time, retailer's own private branded labels have reached 50% of units sold across Europe’s leading FMCG markets — France, Germany, Italy, the Netherlands, Spain, and the United Kingdom — marking a structural turning point for the sector. According to the latest analysis by Circana, growth has been steady sinc
Apr 193 min read


Germany: Aldi is allowed to sell coffee at a loss
Discount Retail Chain Aldi Süd has emerged victorious in a lawsuit initiated by the coffee roaster Tchibo. The judges found no issue with selling coffee below production costs. For the Hamburg-based company, this ruling signals a concerning trend for the entire industry. Once again, Tchibo faced a legal setback against Aldi Süd regarding allegedly low coffee prices. According to a spokeswoman, the 6th Cartel Senate of the Düsseldorf Higher Regional Court dismissed the appeal
Feb 103 min read


BENELUX: DRC Strategic Sourcing: Bridging European Innovation and GCC Retail Excellence
Discount Retail Consulting GmbH (DRC) recently had the privilege of organizing and navigating a high-impact sourcing tour under the esteemed auspices of Dr. Mohamed Althaf , Group Director of Global Operations and CSO of LuLu Group International. Navigated alongside Simon Alexander , Regional Director of LuLu Qatar, and LuLu’s dedicated international buying leads Mohammed Shabab (Y International Italia) and Mohamed Sanij (Y International UK), the tour marked a significant m
Feb 102 min read


Netherlands: Lidl overhauls Discount Strategy, scraps Multi-Buy Deals
Discount Retail Chain Lidl Netherlands is discontinuing bulk discounts and 'buy one get one free' promotions on food products. The supermarket chain highlighted that these offers often obscure the true price of items, adding that it is asserting its commitment to providing transparent pricing for every product to all customers. By removing these incentives, Lidl aims to make the actual cost per product clear, ensuring customers know exactly what they are paying without percei
Jan 292 min read


Belgium: Aldi installs digital labels from SoluM
Discount Retail Chain Aldi Belgium is the first Aldi Nord country in which it is introducing electronic shelf labels in all stores....
Sep 4, 20252 min read


Belgium: ALDI buries paper price label
Discount Retail Chain ALDI Belgium will switch from a paper to a digital price label in all its stores. In this way, the discounter...
Aug 26, 20252 min read


Australia: ALDI’s Price Promise saves Australian shoppers more than AU$3,000 a year
Discount Retail Chain ALDI Australia reveals its Price Promise remains strong with a 16.8% price gap over competitors, saving Aussie...
Aug 25, 20253 min read


USA: ALDI is TIME 100 Most Influential Companies 2025
Discount Retail Chain Aldi USA won over more American shoppers, as grocery prices rose in 2024. Aldi’s relatively small stores offer...
Jun 27, 20251 min read


Switzerland: Aldi does parallel import of Coca-Cola
Discount Retail Chain Aldi Switzerland sells Coca-Cola with Polish names. The Coca-Cola Group has currently launched another campaign in...
Jun 26, 20253 min read


Germany: Schwarz Group's attack on Aldi's price leadership
Discount Retail Chain Lidl Germany and Kaufland Germany are advertising their new price reduction of sugar. The new price per kilo is 0.99 euros. ALDI Nord and ALDI SOUTH seem to have been caught off guard by the price reduction. The prices for Raffinade Zucker were still at the old price of 1.49 euros/KG when the shops opened in the morning. The falling world market prices on the futures exchanges for sugar provide the scope for this price reduction. Year-on-year, prices
Sep 27, 20243 min read


Turkey: Up to 500 percent discount on 50 products from BİM
Discount Retail Chain BİM Birleşik Mağazalar A.Ş. (listed BIST: BIMAS) announced that it will continue to support the fight against...
Oct 17, 20231 min read


Germany: Lidl and Aldi drastically reduce pasta price
Discount Retail Chains Aldi and Lidl Germany are currently outbidding each other when it comes to lowering the price of basic items to...
May 10, 20232 min read


UK: Britons flock to Discount Grocers as Food Inflation persists
Kantar Research shows that Discount grocers are winning over more British shoppers as a tenth month of double-digit food-price inflation...
Apr 28, 20232 min read


UK: Iceland foods launch new savings across its frozen mean ranges
Discount Frozen Food Retail Chain Iceland Foods has launched a new selection of savings across its frozen meal range, making it easier...
Apr 25, 20232 min read
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