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UK: Iceland foods launch new savings across its frozen mean ranges

Discount Frozen Food Retail Chain Iceland Foods has launched a new selection of savings across its frozen meal range, making it easier for customers who are feeling the squeeze on their household budgets.

The frozen food retailer has a 3 for £10 offer on frozen fish, and a 3 for £10 on frozen meat, ideal for filling the freezer and reducing waste. Included in the deal is the Iceland fish pie mix (450g, £4.50) that can be used to make the ‘Freezer-Raid Family Fish Pie’ for just £2.50 a serving.

Recent data from Kantar shows that demand is strongest for items such as frozen chicken, where volumes are up 5.9%. Meanwhile, frozen prepared foods, including ready meals, pizzas and chips are up 2.6%, and Which? has found from a supermarket price comparison that frozen food was cheaper across the board.

It comes as Iceland unveils a new ‘Local’ convenience store format, owned and managed by forecourt operator SGN Retail. Across its range of frozen fish, Iceland’s 3 for £10 Mix and Match offer includes two boneless Atlantic salmon fillets (240g, £5.00), Atlantic cod fillets (320g, £5.00) and two Large Sea Bass Fillets (250g, £5.00), with savings of up to £5.

The fish can also be mixed and matched with items from the 3 for £10 meat deal, which includes Iceland lean beef steak mince (475g, £5.00), chicken breast fillets (600g, £4.00) and diced chicken breast (600g, £3.75).

“There has never been a better moment to take another look at what is possible from the freezer aisle for your weekly shop,” group buying director for Iceland Foods, Andrew Staniland said.

“Not only is frozen food fresher, and healthier with less preservatives, there are some great new innovations that will bring excitement and variety to family mealtimes.” He added: “It can also help reduce food waste, with a stocked freezer meaning there are always new options, while delivering on value.”


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