Poland's FMCG market grew in value by PLN 14.5 billion last year. That figure has circulated widely in trade media, prompting more than a few international suppliers to take a serious look at Poland as an export destination. But place a second number next to it: over the same period, actual FMCG sales volumes fell by 1.8%. The logic becomes clear immediately. Value growth was driven by inflation and promotional price competition — not by consumers buying more. Real purchasing

Discount Retail Chain Aldi private labels offer an impressive combination of quality and affordable prices. Many of these products come...

One thing is clear: the price increase is not solely due to increased production costs, crop failures, or energy prices. The four major food retailers control 80 percent of the market, half of which is accounted for by Rewe, Edeka and the discounters. What pricing power do they have vis-à-vis food manufacturers or consumers? The report follows the journey of food from the producer to the supermarket shelf. Conversations with farmers and a look behind the scenes of industrial