Germany: DRC's interview in national TV prime time program on 'Who profits from our food?'
- DRC Discount Retail Consulting GmbH
- Jul 20
- 1 min read
Updated: Jul 22
One thing is clear: the price increase is not solely due to increased production costs, crop failures, or energy prices. The four major food retailers control 80 percent of the market, half of which is accounted for by Rewe, Edeka and the discounters.
What pricing power do they have vis-à-vis food manufacturers or consumers? The report follows the journey of food from the producer to the supermarket shelf.
Conversations with farmers and a look behind the scenes of industrial food production. Where can producers achieve the highest sales, and with which products do supermarkets generate the highest profits?
How do branded products compare with private labels? Why are there such high price increases at "Ja!" and other retailers?
The film explores the question: What does the price war look like between manufacturers, supermarkets, discounters, and consumers? And what options consumers have to influence this price war.
See the whole TV programme via this link: https://www.zdf.de/play/dokus/zdfzeit-106/rewe-edeka-und-co-100?q-rewe

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