Germany: Aldi Private Label Manufacturer List – Who is behind it?
- DRC Discount Retail Consulting GmbH
- 4 hours ago
- 6 min read
Discount Retail Chain Aldi private labels offer an impressive combination of quality and affordable prices. Many of these products come from well-known manufacturers who also produce branded goods. Through direct sales and savings on advertising, Aldi enables high quality at fair prices. Particularly noteworthy are differences between Aldi Nord and Aldi Süd, each of which has its own strategies and products. In this article, you will learn which branded products are hidden behind Aldi's own brands and how you can save money through clever shopping without sacrificing quality.
History of Aldi's own private label brands
When Aldi was founded in 1946, the company pursued the vision of offering "good products at a fair price". By dispensing with branded products and introducing no-name private labels, Aldi set new standards in retail. Customers flocked to the stores, while traditional supermarkets such as Rewe and Edeka lost customers. Well-known manufacturers reacted by producing cheaper products under different names for Aldi, which led to the emergence of the popular Aldi own private label brands.
Differences between Aldi Nord and Aldi Süd
Although Aldi Nord and Aldi Süd operate as independent discounters, they work closely together on their own brands. Aldi offers a total of around 100 own brands, with Aldi Nord providing some additional brands such as "Quellbrunn". So, you can enjoy a variety of high-quality products, with the two discounters differing in product range and availability.
Aldi Nord and Aldi Süd have different own brands and strategies that contribute to their individual market positions. For example, Aldi Nord is known for its extensive selection of fresh fruit and vegetable products, while Aldi Süd has been awarded for its excellent price-performance ratio of its own brands. Both discounters ensure that their products are produced by well-known manufacturers, which emphasizes the quality of their own brands. This allows you to benefit when shopping without having to compromise on quality.
Dairy products
In the dairy category, Aldi offers a variety of own brands that are high-quality alternatives to well-known brands. Products of the "Milsani" brand, which includes cream cheese, come from renowned manufacturers such as Arla and Müllermilch. In this way, you can take care of both your wallet and your quality assurance when making your purchases.
Snacks and confectionery
Aldi offers an attractive selection of snacks and confectionery, which are often produced by well-known manufacturers. The own brand "Biscotto", for example, is supplied by the same manufacturers who also produce the popular "Leibniz" biscuits. This shows that you can enjoy high-quality snacks at a significantly reduced price.
Especially in the snack and confectionery department you will find a variety of delicious products. The chocolaty delicacies of the "Choceur" brand come from "Dickmanns", and the popular peanut flips come from "Funny Frisch". The attractive pricing not only saves you money, but also provides you with high-quality products that will delight your taste buds.
Beverages
In the beverage sector, Aldi carries many own brands that offer excellent alternatives to well-known brands. The own brand "River", for example, offers a cola alternative that convinces in terms of price-performance ratio. This allows you to make your beverage selection affordable without having to sacrifice quality.
Aldi's non-alcoholic and alcoholic beverages stand out in particular. Aldi's Lillet, "La Fleur de Nina", costs only about seven euros compared to the 13 euros of the original. The alternatives to aperitifs such as the "Apice Aperitivo" also convince with an excellent taste at a fraction of the price. With these offers, you have the opportunity to save on drinking through Aldi's own brands without having to compromise on quality.
Price comparison with branded products
You can save significantly when buying Aldi private labels. On average, Aldi products are over 50 percent cheaper than comparable branded products. This means that you should consciously use your own brands on your next shopping trip to save money.
Example of popular private labels that are based on branded products:
Aldi own brand | Brand |
Aldi-Cola (River) | Coke |
Apex Aperitif | Aperol |
The Flower of Nina | Lillet |
Popular products and their alternatives
At Aldi, you will find many popular products that act as compelling alternatives to well-known brands. For example, the cream cheese of the own brand "Milsani" is largely produced by Arla, while the peanut flips come from "Funny Frisch". These products offer excellent quality at a significantly lower price, making them an attractive choice for your purchase.
If you are looking for high-quality products but don't want to spend a lot, Aldi's own brands are an ideal solution. Many of their products are directly connected to well-known manufacturers, which gives you the same quality as the big brands. For example, you can enjoy chocolate kisses from "Choceur", which are actually produced by "Dickmanns". Such information shows that good quality does not necessarily have to be expensive and that you can save a lot of money by clever shopping at Aldi.
The best-known Aldi own brands
Discounter | Manufacturer | Product |
Aldi Nord | Aldenhoven | Good Three Oaks Delicatess Cooked Ham |
Aldi Nord | Apetito Menü-Variant GmbH | Lindtmanns á la Carte Chicken Fricassee |
Aldi Nord | Apetito Plant Hilter | Meatballs good & cheap |
Aldi Nord | B+C Tönnies | Tillman's Convenience Gut Bartenhof Minute Steaks |
Aldi Nord | Bisquiva/Biscuit (Bahlsen) | by Botta Butter Biscuit |
Aldi Nord | Burggrave | Kings Crown |
Aldi Nord | Brandt Zwieback | Golden ears of rusk |
Aldi Nord | Breisgaumilch | Milsani condensed milk |
Aldi Nord | Dalli Works | Aktuta Tabs, Tandil |
Aldi Nord | German Extract Coffee | Combo Cappuccino |
Aldi Nord | Erasmi & Carstens | Lübecker Edel Marzipan |
Aldi Nord | Frosta Copack | Vitasia Fried Rice |
Aldi Nord | Heinrichsthaler Milchwerke | Cheese dairy mushroom Gouda grated |
Aldi Nord | Highlands | Cheese in slices |
Aldi Nord | Gropper Dairy | Mibell |
Aldi Nord | Pickenpack Hussmann & Hahn | Golden Seafood Kabeljau Filets |
Aldi Nord | R&R Ice Cream | Mucci Ice Cream |
Aldi Nord | Rose Ice Cream | Riva ice cream specialities |
Aldi Nord | Wilhelm Reuss | nulacta nut nougat cream |
Aldi Süd | Appel Feinkost Hanse Feinkost Cuxhaven | Armada Heringsfilet |
Aldi Süd | Bahlsen | Biscotto Choco Bistro Butterkeks |
Aldi Süd | BWF Canned Food | Happy Harvest |
Aldi Süd | Meadow | Joghurt top-fit |
Aldi Süd | Emig | Orange fruit juice drink |
Aldi Süd | Homann | Wonnemeyer Meat Salad |
Aldi Süd | Kruger | Belmont Typ Classic Cappuccino |
Aldi Süd | Crailsheim Dairy | Mitakos Cheese |
Aldi Süd | Sauels Schepers & Comp GmbH & Co. | Lean Salami & Flattened Salami |
Customer reviews and studies
Aldi's customer orientation was clearly demonstrated in the "Customer Monitor Germany 2023" study. Aldi Nord took first place in terms of the quality of its own brands, while Aldi Süd received the award for the best value for money. These high ratings show that Aldi's own brands are not only cost-effective, but also of high quality.
Price comparison: How much do you really save?
How much cheaper are Aldi own brands compared to well-known brand products? A look at the prices shows that the savings are often between 30% and 60%. For example, the Coke alternative "River" costs around 49 cents per litre at Aldi, while Coca-Cola often costs 1.49 euros or more in the supermarket, a saving of over 65%. Another example: At around 4.99 euros, the "Apice Aperitivo" is almost 60% cheaper than Aperol, which usually costs over 12 euros.
A similar trend is also evident in dairy products: While branded yoghurts often cost 1.29 euros per cup, the price for Aldi alternatives is usually 39 to 49 cents. The savings are particularly large on frozen products and snacks. If you regularly buy private labels, you can save several hundred euros over the year and without having to accept any loss of quality.
Differences between Aldi Nord and Aldi Süd in detail
Many think that Aldi Nord and Aldi Süd offer exactly the same products, but this is not the case. Both companies have independent supply chains and work with different manufacturers. This is particularly noticeable in the case of private labels. While Aldi Süd, for example, offers "Biscotto" for biscuits, the counterpart at Aldi Nord is called "Kings Crown".
There are also differences in the dairy products sector: The "Milsani" brand is available at both discounters, but Aldi Süd often sources its dairy products from dairies other than Aldi Nord. Beverage variants and baked goods also differ. Another example is "Golden Seafood", while Aldi Nord sources cod fillets from Pickenpack, Aldi Süd works with other suppliers. Despite these differences, the price-performance ratio at both discounters remains at a similarly high level.
Recognition of Aldi's organic products
Aldi's own brand "GUT BIO" has turned out to be the best brand for organic products in the range. This award makes it clear that Aldi not only focuses on low prices, but also attaches importance to high quality, especially in the area of organic products.
The quality of Aldi's organic products is particularly emphasized by the German Society for Consumer Studies. By awarding its own brand "GUT BIO", Aldi shows that you can also purchase high-quality products with certified organic ingredients in the discount segment. This is important information for health-conscious customers who want to pay attention not only to the price but also to the quality of their food.
Conclusion on Aldi own private label brands
Aldi's own brands offer you an excellent opportunity to purchase high-quality products at a fraction of the price of branded products. With the cooperation of well-known manufacturers, the discounters ensure that you not only save money when shopping, but also do not have to sacrifice quality. Whether food, snacks or drinks - at Aldi you will find a wide selection of own brands that are characterized by good value for money and appealing quality.
