• Discount Retail Consulting GmbH

China: Aldi promotes its Wine import quality category

Updated: Sep 4

Discount Retail Chain Aldi China is using its high quality import product category Wine to position itself as a high quality discounter and attract the middle class customer to its stores and/ or e-commerce WeChat Mini-program. In the difficult and very competitive Chinese market, Aldi China has these irresistable deals on a wide range of delicious wines to celebrate this year’s 99 Festival (double 9), so Chinese customers can throw an unforgettable house party! This promotion can be bought in the 7 Aldi China stores or via the ALDI WeChat Mini-program.



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