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France: Largest Action opens its doors

Updated: Mar 31, 2021

Non-food Discount Retail Chain Action is testing a new store concept, which is twice as large as usual: in France, a 1,600 m² store has opened its doors, the largest of the discounter to date. Self-checkout counters and space In Sainte-Geneviève-des-Bois, France, under Paris, the world's largest Action store has opened its doors. The new location has an area of ​​1,600 m², about twice the usual area. Yet the range is not more extensive: the range contains 6,000 articles in the typical categories of the non-food discounter. This is a pilot for a new store concept, which is more spacious and thus also enjoys a more open product layout. In addition, in addition to the eight traditional cash registers, eight self-scan registers have been added to shorten the waiting time and make the checkout process smoother. Greener image Another novelty in the concept is more attention to sustainability: Action wants to develop a greener image. It does this, among other things, with electric charging points in the parking lot and recycling stations in the shop, where customers can hand in old textiles, household electrical and other products. But the range is also becoming more sustainable: products of sustainable origin can be found in the store, which are also put in the spotlight in the districts. “Today it is quite possible to find sustainably labelled products at low prices,” Wouter De Backer, General Manager of Action France. It is not yet clear whether the new concept will be rolled out elsewhere and when.

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