• Discount Retail Consulting GmbH

France: Non-food discounter Action tests click and collect

Updated: Jun 11

Discount Retail Chain #Action is testing a new click and collect service in #France. This is the first market where the Dutch discounter has launched an #e-commerce solution.


Action's success story in the shopping street Action has been owned by investor #3i since 2011. The chain grew rapidly at the time, making it one of the scarce success stories in Dutch #retail. In 2011 Action had 245 #stores, now there are almost 1,600 stores spread over seven #European countries. Last year, the company closed with a #turnover of over $5.7 billion. Action resumes plans to expand to the #Czech Republic and #Italy, which were paused by the corona crisis.


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