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Germany: E-Food at ALDI

Discount Retail Chain Aldi (German family owned) is in the process of entering this high-turnover online grocery store. For some time now, customers have been able to order special buy goods online, but only non-food items such as household goods and electronics, not everyday essential groceries.

In the future, groceries and other important everyday products will probably also be available online. The starting signal is to go from Düsseldorf, where the first joint operating company of Aldi Süd and Nord is based. The newly founded Aldi E-Commerce Verwaltungs- GmbH is a joint venture in which North and South each have a 50 percent stake.

Responsible for Aldi Nord is Moritz Scheffler, who previously worked for the auditing company PWC PricewaterhouseCoopers GmbH Wirtschaftsprüfungsgesellschaft is a German company based in Frankfurt am Main). For Aldi Süd, the managing director is Kai Schmidhuber. Previously DHL Manager and also Chief Digital Officer at L'Oreal.

Many online activities - “Aldi Now”

Due to many online activities by Aldi in countries such as the USA, Switzerland, Great Britain and Ireland, Germany is now supposed to “go online”. In Zurich, the largest city in Switzerland with around 420,000 inhabitants, customers have been able to use the new online delivery service there for several months. To this end, the market is cooperating with the start-up company Annanow. According to the discounter, deliveries via “Aldi Now” can be scheduled up to 14 days in advance and are individually controlled via hourly delivery windows.

"Click & Collect" also at Aldi!

In Ireland and Great Britain, for example, around 200 Aldi items can be ordered via “Click & Collect”. Click and Collect refers to the process of picking up an online order from a brick-and-mortar retail store. Aldi is also making great strides in the United States. The “Grocery Pickup” offer there is to be expanded to around 1,500 stores by the end of the year. What is special in the USA, as well as in Great Britain and Ireland, is that special parking spaces are even available for customers to pick up. Aldi, for example, works in Switzerland already with the e-commerce software Spryker, which is not yet being used in Ireland and Great Britain. Spryker is one of the younger and more innovative systems in the e-commerce market and calls its in-house shop system "Commerce OS", i.e. the "operating system for trade". The new online offer will probably later also be based on the Spryker e-commerce software platform. There is no more detailed information here.

In the USA, Aldi already offers the grocery delivery service Instacart. Instacart is an American Internet company headquartered in San Francisco. Offering grocery delivery and pickup in 5,500 cities across the United States and Canada through a website and mobile app.

Instacart has partnerships with over 350 retailers. These have more than 25,000 grocery stores, including Aldi. Customer orders via the Internet are picked by Instacart employees in the stores and then delivered to each customer. Aldi Süd now wants to enter the highly competitive online grocery market with power. You can be curious...


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