Germany: Lidl focuses on farmers
Discount Retail Chain Lidl current Private Organic Label 'Bioland' campaign raises awareness of the added value of local and high-quality organic products.
10 percent organic and/ or Bioland food in the Lidl Germany standard assortment by 2025 - with this goal, Lidl is committed to a more sustainable agriculture and food industry and thus enables other companies to switch to the Bioland criteria. The prerequisite for the conversion of additional operations is a further increase in demand for Bioland products. Therefore, Lidl would like to make the Bioland products even better known with its campaign and promote appreciation for the additional expense of the high-quality products. To this end, the grocer focuses on the value of local Bioland products and the farmers behind them. The company currently stocks around 325 individual organic items, around 75 of which are produced in accordance with the strict Bioland guidelines.