Discount Retail Chain Lidl (owned by the German Schwarz Gruppe, privately owned) is putting pressure on the grocery retail sector by increasing retail prices for ten staple pork ranges from minced meat to ham schnitzels. The retailer declares that all additional funds obtained in this way will be transferred directly to the farmers.
As reported by the German grocery retail magazine "Lebensmittel Zeitung", in the German Lidl stores, at the meat chillers next to price tags, pictograms depicting a farm tractor appeared, which is a direct reference to the recent protests of agricultural producers, and the words "Price deliberately increased". Lidl's representatives, quoted by LZ, emphasize that the campaign they organized "gives shoppers the opportunity to make an informed decision about supporting local agriculture."
At the same time, they point out that producers, processors, traders and politicians must cooperate with each other, because only in this way it is possible to introduce sustainable regulations that will solve the problems of agriculture. Last week, the Schwarz Group donated € 50 million (US$61mio) to the Animal Welfare initiative, focusing on animal welfare and creating a more ethical and sustainable meat industry.
Aldi Nord and Süd, also largely under pressure by farmers as several regional distribution centers in Germany were blocked and could not deliver or be delivered at all, voluntarily undertake to comply with all requirements of the EU directive "Against Unfair Trading Practices" (UTP). In addition, the discounter advocates an action plan for "fair trade for local agriculture".