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Germany: Netto is once again Central Germany's most popular discounter

Discount Retail Chain Netto Marken-Discount, owned by EDEKA, is once again Central Germany's most popular discounter for the 9th time in a row.


Netto Marken-Discount remains the first choice for customers in Central Germany: In the current Central German Brand Study, the food retailer was voted the most popular discounter in Thuringia, Saxony and Saxony-Anhalt for the ninth time in a row and thus once again successfully prevailed against competitors.


The study, which is conducted annually by MDR Media GmbH and the IMK Institute for Applied Marketing and Communication Research, is considered an important barometer of sentiment for brands and retailers in eastern Germany. 3,000 people from Central Germany were surveyed, among other things, on which shopping locations they mainly buy food and beverages and which offer the best shopping experience, the best prices and the greatest freshness.


What customers appreciate about Netto Marken-Discount?

Low prices, easily accessible branches, friendly employees and a wide range of products make Netto the first choice for most respondents. Especially in times of rising living costs, the discounter convinces with regional proximity and a strong range of private labels.

"To be voted the most popular discounter brand in Central Germany for nine years in a row is a special award. It shows that our customers appreciate our commitment to proximity, fair prices and a reliable shopping experience, for which we say thank you," says Christina Stylianou, Head of Corporate Communications at Netto.



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