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Germany: Star designer Wolfgang Joop creates fashion for ALDI

Updated: Dec 5, 2020

The fashion designer Wolfgang Joop has created selected items of clothing and accessories for ALDI. The fashion for men and women belonging to the label "LOOKS by Wolfgang Joop" will be available in all stores of ALDI NORD and ALDI SÜD throughout Germany.

For the first time, fashion designer Wolfgang Joop is designing women's and men's fashion exclusively for ALDI. In the past, Joop has already launched various interior collections for the discounter, all of which were a success. This is followed by clothing and accessories that are part of the "LOOKS by Wolfgang Joop" clothing line: contemporary and wearable fashion for him and her. The products were designed exclusively for ALDI and are only available in over 4,200 stores. With the ALDI cooperation, the fashion designer wants to address a broad target group: "I am happy every time I meet people who wear my fashion. Because fashion is also communication," says Wolfgang Joop. "When I see my designs on people, it feels like I've been understood."

Beautiful looks to give away

For men, Joop has designed elegant sweaters made from real wool, fine shirts, pajamas and chic business socks. Women can also look forward to stylish pajamas and cozy maxi scarves. In the accessories area, different colored scarves, solar wristwatches and fashionable reading glasses with cases complete the collection. And last but not least: stylish mouth and nose masks in various designs for women and men complete the range. In line with the Christmas season, ALDI is offering all parts in elegant gift packaging.

When it comes to design, Joop has relied on current trends: cozy knitwear, oversized scarves, check and diamond patterns. Classic cream colors, gray and blue tones ensure a timeless look. All parts of the collection are also coordinated and can be combined in many ways.

In terms of price, the various parts range between 39.99 euros (solar wristwatch, US$49) and 7.99 euros (US$9.70). The men's items are available in sizes M to XL (sweaters and pajamas) and 39 to 43 (shirts). The socks are available in sizes from 39/42 to 43/46. The sizes of the women's pajamas range from S to L. The collection is accompanied by a TV spot. Further information on "LOOKS by Wolfgang Joop" can be found on the websites of ALDI NORD and ALDI SÜD.

A week later "LOOKS by Wolfgang Joop" will also be available at supermarket chain Kaufland, owned by discount retail chain Lidl's mother the German based privately owned Schwarz Gruppe.

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