• Discount Retail Consulting GmbH

Germany: The best shampoo comes from discounter

Discount Retail Chain Lidl wins the German independent test magazin 'Stiftung Warentest: good for care shampoo assessment'. Testing four hair soaps, six solid shampoos and eight conventional products. Lidl's private label shampoo brand 'Cien Fruit / Vitamin' (one euro cent per application) shines first, followed closely by 'Nivea Classic Mild Care Shampoo for Normal Hair' (six eurocents per application). Discount Retail Chain Aldi Nord's private label shampoo brand 'Biocura Classic' (one eurocent per application) reached the third place.


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