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Mexico: Discounter Dollar General expands to Mexico

Dollar General celebrated its international expansion into Mexico with the first Dollar General store grand opening in Escobedo, Nuevo Leon in early March 2023.


The American chain Dollar General will begin its operations with the opening of 35 stores in the north part of the national territory to compete in the supermarket business with chains such as Walmart and Soriana.


The stores will operate in the country under the name of Mi Super Dollar General and seek to offer a renewed and unique retail option that responds to the daily needs of the dynamic Mexican market. Each store will include financial services, bakery and tortillas, fresh produce, health and beauty, household cleaning supplies, pet care, housewares, stationery and other household essentials. Products are sourced primarily from Mexico


'The opening of the first Mi Super Dollar General store in Mexico highlights our teams' strong dedication to serving more communities with access to affordable everyday essentials,' shared Dollar General's chief executive officer.


Mi Super Dollar General was developed with a customer-first focus, tailormade to help consumers find great prices and convenient shopping experiences for all their needs within their neighborhood. The brand, which resonated well with consumer focus groups, connotes the idea of a general store focused on serving customers with the products they want and need most.


'We are extremely excited to open our Mi Super Dollar General doors to provide affordable household essentials to Escobedo residents,' shared Mi Super Dollar General's director of operations. 'In the future, each store will be tailored to fit the wants and needs of nearby customers so they can provide for their families through a convenient shopping experience.'


Dollar General first announced its international expansion plans in December 2021. Mi Super Dollar General expects to boost the economic development in the country through the generation of jobs and career growth opportunities in stores, at its Mexico Store Support Center in San Pedro Garza Garcia, and the development of local suppliers.


About Dollar General Corporation

Dollar General Corporation (NYSE: DG) is proud to serve as America's neighborhood general store. Founded in 1939, Dollar General lives its mission of serving others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of March 3, 2023, the company's 19,147 Dollar General, DG Market, DGX and popshelf stores across the United States and Mi Super Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal decor from our high-quality private brands alongside many of the world's most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestle, Procter & Gamble and Unilever. Learn more at DollarGeneral.com.


Source: Mexico Daily Post and MarketScreener






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