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Mexico: Discounter Tiendas Neto's digital in-store communication

Updated: Aug 15, 2020

Discount Retail Chain Tiendas Neto signed an alliance with digital marketing agency Promo Espacio (both owned by Grupo Salinas) to install and operate digital screens in 100 stores of Tiendas Neto as a pilot test. If successful it will be rolled-out later, in its 1,025 stores in Mexico.

On these screens, content that has an impact on the customer's purchase will be offered, such as promotions, institutional information and infotainment. In this way, the shopping experience is improved, while offering a new digital space both for Grupo Salinas communication, and for customers interested in reaching a mass audience that regularly goes to Tiendas Neto to access used products. diary.

In this way, Promo Espacio strengthens its presence nationwide to reach a total audience of 22.7 million people per week through more than 16 thousand screens in Mexico and other countries.

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