• Discount Retail Consulting GmbH

Mexico: Discounter Tiendas Neto's digital in-store communication

Updated: Aug 15

Discount Retail Chain Tiendas Neto signed an alliance with digital marketing agency Promo Espacio (both owned by Grupo Salinas) to install and operate digital screens in 100 stores of Tiendas Neto as a pilot test. If successful it will be rolled-out later, in its 1,025 stores in Mexico.


On these screens, content that has an impact on the customer's purchase will be offered, such as promotions, institutional information and infotainment. In this way, the shopping experience is improved, while offering a new digital space both for Grupo Salinas communication, and for customers interested in reaching a mass audience that regularly goes to Tiendas Neto to access used products. diary.


In this way, Promo Espacio strengthens its presence nationwide to reach a total audience of 22.7 million people per week through more than 16 thousand screens in Mexico and other countries.


Click here for more: https://www.gruposalinas.com/es/gshoy/2020-07-28/promo-espacio-y-tiendas-neto


0 views
Contact

Discount Retail Consulting GmbH


Phone:  +49 2453 830 9799
E-Mail:  office@discountretailconsulting.com

© 2020 DRC GmbH All rights reserved.

Follow us on
  • LinkedIn Social Icon