Discount Retail Chain Lidl (owned by Schwarz Gruppe) explains its discount story:
1. Price: Dare to choose for simplicity
At Lidl you will find the highest quality for the lowest price. Apparently a paradox that raises questions for many. How does Lidl do that?
See here for more: https://www.youtube.com/watch?v=Pn4SpomFXzA
2. Quality: Only the highest quality
How is it possible a discounter wins awards with the highest quality category products?
See here for more: https://www.youtube.com/watch?v=SueewEld-UU
3. Volume: The largest supermarket chain in Europe
Why are discounters the largest supermarket chains in Europe?
See here for more: https://www.youtube.com/watch?v=z85UZT_M-8g&t=20s
4. Fresh: Fruit and Vegetables
Why does Lidl win awards as 'Best Supermarkets in Fruit & Vegetables'?
See here for more: https://www.youtube.com/watch?v=lRwZ-ObmiGc
(Sorry, it is in Dutch)
