• Discount Retail Consulting GmbH

Netherlands: Lidl introduces convenience cooler for deli assortment

Updated: Jun 18

Discount Retail Chain Lidl challenges the competition with a large-scale renewal of the deli range. The introduction of the new Fresh & artisanal concept first takes place in 80 stores in the Netherlands. After Aldi, Lidl identified the potential of this category for its sales, marketing and margin.


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