• Discount Retail Consulting GmbH

Poland: Discounters and Online grows

Discount Retail Chains and online groceries have grown on the wave of COVID-19 in Poland according to a Nielsen study.


The market share of Discount Retail stores in Poland is still growing - according to Nielsen data. From February to May this year, discounters increased their food share from 36% to 40 %. The online grocery shopping has also risen, but the channel's share in the FMCG total is still only around 1%.


Changes in consumer's purchasing behavior has shifted through different channels. In the food market, in March, sales moved to supermarkets, large and nearby stores, and discount retail stores. The latter have also gained due to the large number of outlets and the adaptation of strategies, e.g. shopping at night.


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