• Discount Retail Consulting GmbH

Poland: Primark enters Poland

Discount Textile Retail Chain Primark, an international clothing brand that offers "amazing fashion at amazing prices" opens its first store in Poland in the Galeria Młociny shopping center in Warsaw on Thursday, August 20th 2020.

The Warsaw store, which has created 250 jobs, occupies 3,660 sq m. commercial space on two floors. The store will offer collections in line with the latest trends in women's, men's and children's fashion, including footwear, accessories, as well as underwear and home furnishings. Customers will also be able to buy Primark products made of sustainably sourced materials, including organic and recycled materials.

The design and layout of the showroom were based on the latest, modern concept of Primark stores. There are 30 cash registers in the store and, among others, access to free Wi-Fi. With the safety of employees and customers in mind, the store has numerous protective measures.

Poland is an important market for the Primark chain and is another milestone in our expansion in Central and Eastern Europe - he emphasizes.

Primark is an international apparel brand that offers the very latest in fashion, cosmetics and home furnishings at "Amazing Fashion at Amazing Prices". Established in Dublin in 1969, the company currently operates over 380 stores and nearly 1.5 million sq m. retail space in 12 countries: Ireland, Great Britain, Spain, Portugal, Germany, the Netherlands, Belgium, Austria, France, the United States, Italy and Slovenia. Primark employs over 70,000 people and opened 15 stores in the 2018/19 financial year, creating more than 4,500 jobs and receiving over 42,000 job applications from these stores.


Primark works a bit differently than other retailers. It does not run large TV or outdoor campaigns, and we sell our products only in stationary stores. There is no online store or extensive supply network.


Click here for more: https://handelextra.pl/artykuly/239774,znamy-date-debiutu-sieci-primark-w-polsce



1 view
Contact

Discount Retail Consulting GmbH


Phone:  +49 2453 830 9799
E-Mail:  office@discountretailconsulting.com

© 2020 DRC GmbH All rights reserved.

Follow us on
  • LinkedIn Social Icon