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UK: Poundland launches fresh meat and fish to put pressure on grocers

Updated: Sep 6, 2022

Poundland (owned by Pepco Group) has introduced fresh meat and fish into its stores for the first time as it aims to help shoppers “keep a lid on household food costs”.

The value discount retailer, which has been moving towards a full grocery offer, has partnered with food supplier DTS to launch the 11 item Cookit range into hundreds of stores over the next three weeks which will provide an alternative to supermarkets.

The Cookit launch follows Poundland’s recent expansion into chilled and frozen foods, which will be sold in around 350 stores by the autumn, and fresh fruit and vegetables with the full range now in over 60 stores.

The initial Cookit range includes ribs, steaks, bacon, sausages, mince, salmon and cod fillets.

Poundland commercial director Tim Bettley said: “Whether clothing, frozen food or homewares, over the past few years we’ve been significantly extending up what we offer our customers so they can find much more of their weekly shop in their local Poundland.

“At the heart of that transformation is great products and we know customers are going to love our new Cookit range, it gives them quality meat and fish at the amazing value we’re famous for.”

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