Research: Aldi retains title of cheapest supermarket in UK

Consumer group Which? has again named discount retail chain Aldi (German family owned) as the cheapest UK supermarket.

With savings of £12.62 (US$15.36) compared to the average Big Four basket, Aldi shoppers can be confident they’re getting the best deal.

Which? conducted its monthly Cheapest Supermarket price comparison and looked at the cost of a basket of 47items, including groceries and household essentials, with Aldi coming in cheapest at just £74.23 (US$90.37). The same shopping cost a whopping £16.91 (US$20.59) more at Morrisons and £12.54 (US$15.27) more at Tesco.

The independent consumer group’s research also found Aldi to be a massive £25.23 (US$30.72) cheaper than the most expensive supermarket, Waitrose, for an equivalent basket of items.

The full results of the research are as follows:

RetailerAv. £ Index

Aldi 74.23 100.0

Lidl 75.61 101.9

Asda 83.22 112.1

Sainsbury’s 86.27 116.2

Tesco 86.77 116.9

Morrisons 91.14 122.8

Ocado 95.33 128.4

Waitrose 99.46 134.0

Julie Ashfield, Managing Director of Buying at Aldi, said: “We know that across the nation many families are finding things tough due to the cost of living crisis. At Aldi, we’re determined to help by keeping costs low and quality high for our customers. We’re thrilled to yet again be named the UK’s cheapest supermarket.”

See here for more: https://www.theretailbulletin.com/food-and-drink/aldi-retains-title-of-uks-cheapest-supermarket-03-08-2022/




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