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Research: Poland is the largest food retail market in Central and Eastern Europe

McKinsey has prepared a report in which it presents data on the development of individual store formats in Poland, Romania, the Czech Republic, Croatia and Ukraine. In which markets were discounters, supermarkets or convenience stores growing the fastest?

McKinsey based its report primarily on Euromonitor and Eurostat data. It shows that in 2022 the value of the Polish market of stationary grocery stores amounted to EUR 72.4 billion. In Romania, this result reached 21.6 billion euros, in the Czech Republic 20.6 billion euros, in Croatia 8.6 billion euros, and Ukraine 15.7 billion euros. The highest increase compared to 2021 was recorded in Romania (16 per cent), and the largest decrease in Ukraine (26 per cent) Our eastern neighbor recorded declines in all categories of this ranking, which in the face of war is a fully understandable situation.

In Poland, the fixed channel grew by 2021% compared to 12, by 2020% compared to 19, and by 2019% compared to 21. In each year, the largest increases were recorded in Romania. Discount stores rule in Europe McKinsey also analyzed how the revenue of individual retail formats changed. In the case of hypermarkets, it grew the fastest in the Czech Republic – by 7% compared to 2021, and the slowest, outside Ukraine (-26%) in Croatia – by 3%. In Poland, this indicator reached 6%, and in previous years, respectively, 4% compared to 2020 and 7% compared to 2019. Here, too, Romania in the two previous years led in terms of growth of the largest format, but in 2022 there was a clear slowdown.

Last year, Poland turned out to be the leader in terms of supermarket revenue growth rate (11%). Outside Ukraine the slowest growth rate was recorded in the revenues of Czech supermarkets (19%). In previous years, the growth rate of supermarket revenues in Poland was 5 and 4 percent, respectively, compared to 7 and 2020. Of course, discount stores grew the fastest in the entire region. Here, too, Poland with the result of 16 per cent turned out to be the leader of growth. The weakest result was recorded in Romania (9%). Compared to 2020, the revenues of discount stores increased by 30%, and compared to 2019 by 46%. An interesting fact is that in Romania, since 2019, the revenues of discount stores have grown by as much as 61 percent.

The convenience channel also grew the fastest in Poland – by 14% compared to 2021. The lowest growth rate, apart from Ukraine (-21%), was recorded by Croatia (5%) Poland also dominated in previous years. Compared to 2020, the convenience channel's revenues increased by 26%, and compared to 2019 by 34%. In previous years, Romania kept pace with us, but in 2022 its dynamics of development of convenience channel revenues clearly slowed down. E-grocery is growing strongly in Romania Poland is also the leader in terms of the value of the e-grocery channel. In 2022, the turnover reached EUR 1.2 billion, which allowed us to slightly overtake the Czech Republic (EUR 1.1 billion). It was followed by Romania (€442 million) and Croatia (€52 million). In the case of Ukraine, no data from recent years have been recorded. Compared to 2021, e-grocery grew the fastest in Romania (31 per cent), and the slowest in the Czech Republic and Croatia (19 per cent). For Polish, this indicator was 21 percent. Compared to 2020, the value of e-grocery in our country increased by 54%, and compared to 2019 by 236%, which was very significantly influenced by the pandemic. However, the largest increases at that time were recorded by Romania.


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