Romania: PENNY investments 19.5 million euros in sustainability projects
Discount Retail Chain PENNY Romania (owned by German REWE Group) continues to investment in sustainability and will allocate, in the next three years, the amount of 19.5 million euros in projects aimed at developing local products, protecting the environment, supporting employees and involvement in communities.
"As we announced in July, the PENNY rebranding. is an element that strengthens our development strategy and a proof of our commitment to Romania. Every year, we aim to increase the percentage of locally manufactured products and, with rebranding, we make an ambitious commitment to the country in which we grew up: 60% of our assortment will be produced, processed and will have the main ingredient in Romania. A first step in this approach is the relaunch of the Hanul Boieresc product range, which already contains 100% Romanian meat. And we do not stop here when we say that we make a strong commitment to Romania: we will continue to invest in sustainability and allocate EUR 19.5 million (US$ 23.2m) to reduce the impact of our activities on the environment, to support our employees and to get involved. active in communities, ” PENNY said.
The data for 2019 indicate that the largest positive difference between imports and exports is recorded in favor of meat products, a difference of 714 million euros (US$848m), for fruits, a difference of 593 million euros (US$705m), and for cereal products - a difference of 504 million euros (US$600m).
„We started the Study on the trade balance with agri-food products of Romania with the aim of analyzing the evolutions and trends of the volume and structure of foreign trade of Romania, the correlation between exports, imports and national production, but also to identify methods and techniques of promotion and stimulating Romania's exports in terms of agri-food products. The fact that Romania is dependent on imports reveals opportunities, rather than weaknesses, we believe. Therefore, I am glad to see that PENNY has a serious commitment regarding this challenge and intends to go further in finding solutions for local producers ", said Roxana Pătărlăgeanu, Vice Dean of the Faculty of Agri-Food and Environmental Economics, ASE Bucharest .
PENNY is one of the most active retailers in Romania, with the first store opened on the market in 2005. The entire chain is served by three logistics centers located in the localities of Ștefăneștii de Jos, Turda and Bacău.
Currently, the PENNY network in Romania consists of 268 stores nationwide and a dedicated team of over 4,800 employees.