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Romania: Penny Market teams up with car parts retailer for home deliveries

Discount Retail Chain PENNY Market (owned by German REWE Group) and Auto Total launch Lyvra, the home delivery service that allows customers to place orders online and receive the products at home. Starting with August 2020, PENNY Market customers in Bucharest and Ilfov county will be able to place online orders and choose between over 1,400 products that can be found in stores, including private labels and promotions.

Given the context of the restrictions imposed by the public health situation worldwide, but also as part of the rebranding process, PENNY Market meets the needs of its customers and is testing the online shopping service with home delivery. Customers will be able to make purchases on the website, and the estimated time for delivery is three hours. Customers can pay either by cash or by card upon delivery, and the delivery fee is 19.99 lei.

According to a press release, the service will be available starting this month. Customers can choose from about 1,400 products listed in physical stores.

"We have learned to adapt continuously, and Lyvra is an example. The development of the Lyvra online shopping platform comes as a result of rapid changes that have affected global trade and urged customers to take strict measures to protect their health, especially by minimizing contact with other people," said Daniel Gross, General Manager Penny Romania.

“We are confident that we can seize the opportunity to expand our business through our partnership with PENNY, integrating existing resources from the call center and our fleet of over 650 cars and using synergies in the delivery activity to reach the customer as well as possible. Lyvra is a simple and fast way in which the inhabitants of Bucharest and Ilfov can order everything they need at any time, at home or at the office, respecting the rules of social distance and the measures for protecting them and those close to them. We have taken extra precautions for the safe delivery of products: each driver is equipped with a face mask and electronic devices to collect payments by bank card, and all cars are equipped with thermal boxes and cooling elements for transporting perishable goods.” Says Laurențiu Niculae, Operational Director of AD Auto Total.

Penny Market operates 264 stores nationwide and three logistics centers located in Ștefăneștii de Jos, Turda and Bacău.

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