Romania: Lidl market leader in Romania

Discounter Retail Chain Lidl Romania (owned by the German Schwarz Group) names Marco Giudici as its new CEO, after Frank Wagner left the company. Marco Giudici will take over the position of CEO of Lidl Romania starting with November 1, 2021, following the departure of Frank Wagner, who led the company for the last five years. Frank Wagner has led the Romanian subsidiary of Lidl since the end of 2015, and during his tenure, the discounter became the leader of local food retail in the 2020 pandemic year.


Discount Lidl dethroned its sister company Kaufland in the ranking of the largest Romanian food retailers in 2020, after reporting a turnover of 12.8 billion lei (US$3.06 billion), only 27 million lei (US$6.5million) more than its sister. The discount opened 33 new stores last year recorded a spectacular 31% increase in business, while Kaufland's turnover increased by almost 1 billion lei (US$240million).


Lidl, part of the Schwarz group, headquartered in Neckarsulm, is one of the companies on the food retail market in Europe. Lidl is present in 32 countries around the world and currently operates approximately 10,800 stores and more than 160 logistics centers in 29 countries worldwide. Currently, Lidl has approximately 287,000 employees, of which more than 7,500 in Romania, where the German retailer has opened over 270 stores and 5 logistics centers.

See here for more: Marco Giudici, noul CEO al Lidl România, după plecare lui Frank Wagner (retail.ro)


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