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Russia: Discounter Chizhik wants to expand to the south

Updated: Aug 1, 2023

Russian largest retailer, X5 Group, continues to expand their successful discount concept, Chiznik, into the southern regions of Russia.

The company plans to bring the Chizhik hard discounter format to the Krasnodar region (homeland of competitor Magnit) and the Rostov region.

In total this year, X5 will create more than 3,500 jobs in the southern regions, comments a spokesman from X5. Since the beginning of 2023, the retailer has opened more than 100 new stores. By the end of the year, the total number of new openings must be more than 350 stores.


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